It’s a new year and that means most of us are already underway with our promotional planning for 2018. This 2018 promotional calendar gives you a quick summary of key sales dates and holidays that you can use in your e-commerce store marketing.
Identify which sales dates align with your branding and promotional needs so you can get a jump start on them and be more effective in your seasonal marketing this year. Below the calendar, we have included a checklist to help you prepare.
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4-Point Seasonal Promotion Preparation Checklist
- Which is the next holiday you will target? – Use the calendar above to identify the next logical holiday for you to target. Make sure there is plenty of time to put your campaign together without having to rush things. Remember you don’t have to hit every date on the calendar, just the ones that are important to you and your business.
- What are your goals for the promotion? – Now that you’ve identified your next promotion date, what are the goals you would like to achieve? Are you building your email list? Driving sales? Decide what is important for you to accomplish and you will be able to work backward from that.
- How will you promote? – There are a million and one ways to run a promotion, you need to decide how you’ll be doing it. Is it giving out coupon codes in exchange for emails? Is it a viral campaign to spread your brand? What is the call-to-action?
- Design & copy – Use the seasonality to influence the design and copy of your promotion. If you’re targeting Chinese New Year, for example, you’ll have plenty of inspiring imagery to draw on, your copy should be focused on concepts such as bringing good luck and fortune and, finally, a red colour motif will complete the look. Think about the promotion at hand and how you can tailor everything to this for maximum impact.
Other Seasonal Promotional Campaigns To Consider
Our calendar focuses on some of the major promotional dates around the world, but there are also more local periods that you should consider for your promotions.
Think outside the box and you’ll be surprised at what you can come up with.
Back To School
Back to school sales period varies around the world but its a great time to pickup motivated parents looking to score a bargain at a financially tough time of year. People are on the lookout and its very simple to put together a campaign that will resonate with buyers.
The big ones each year are the end of financial year (great for motivating wholesale customers to buy bulk lots), Black Friday through to Cyber Monday and, of course, Christmas.
But there are other smaller holiday sales you can run too in your local area or niche.
Australia Day is a huge celebration in Australia and many outlets prepare weeks in advance to capture interest. Do you have a national day you could target too?
Another example is school holiday breaks where parents are looking for things to amuse their kids, holiday deals, camping equipment, etc. The list is endless.
Stocktake sales, sometimes called clearance sales, is all about moving stock at certain peak times of the year where businesses are ramping up to do their reporting.
The idea being, the less stock there is to count, the easier the job is. Hence, the stocktake sale runs just before they do a stocktake.
Seasonal Promotion Dates Calendar PDF Download
Need this seasonal promotion date calendar in a PDF format to hand around your team? Want to print it out and stick it on your wall? We have you covered.