Truth is, getting your product, brand or services sold by a retailer can be a difficult task to pursue but it is not impossible. It may take time and a lot of efforts but it can be done as long as you have followed the correct strategies. Keep in mind that your responsibilities don’t end the moment the retailer approves of your product. In fact, there is plenty more work that needs to be done.
What Do You Need To Do?
While you might think that there’s a little chance that your products can be featured by wholesalers, there are ways for them to notice you and give you the spotlight. Here’s what you need to do:
Create a good marketing plan
One of your responsibilities as a supplier to wholesale customers is to implement a good marketing strategy so consumers can buy your products/services. Presenting a long-term plan on hand can assure your wholesalers the stability and reliability they need from you. You must present this plan with facts like the target market for your brand, the reasons why this brand will appeal, your selling price, discounts etc. Even the amount of merchandise you can supply matters. So make sure that you have solid marketing plans to present before anything else.
2. Build your brand
Being recognized as a brand is important especially in the world of retail. You want retailers to sell your products so you need your product to be something that is recognized by the consumers. This is the advantage of popular products because wholesalers have no problem selling them. So you need to create a name for your brand as well and you can do this through social media, your website, blogs and other platforms that you can use to help spread the word about it.
3. Prepare your marketing materials
High-quality materials are important especially if you want your products to make sales. Product images, descriptions, pricing, warranty, and other important details are needed by your wholesalers. If you can, provide them with the banner ads they need to advertise. Keep in mind that it is your job to sell the outcome of what the customers need and providing your wholesalers with all the marketing materials they can help. You can provide them with brochures, catalogs, positive customer reviews, awards (if needed) as well as coverage from media outlets. An excellent product demo through videos can also help show more of your product, brand or services.
4. Provide videos and other visual aids
When it comes to marketing, getting your consumer’s attention is important and what better way to do this? Providing them with videos of course. If you want people to buy your products, create a strategy that can get your people to talk about your products. A viral video is one of the best ways to do this and there are plenty of ways to do this. As long as your visuals/videos are informative, creative and interesting, people will surely talk about it and that’s how you get their attention.
5. Samples of your product
Besides creating visuals or demo videos, you can attract more sales by providing samples of the services or products you want to sell. For example, you are selling lipsticks. You have the best packaging, design and excellent visual/video promotion but your consumers cannot even try it on so what good will that be? Providing them with samples or testers is an excellent way for people to see if they will actually like your products and a practical strategy since people will see how your product actually looks like on them.
6. Excellent packaging is a must
A great product must come in great packaging, don’t you think so? If your products are great but are placed in mediocre packaging, how do you think will your customers react? Of course, they will always go after something that is pleasing to their eyes. You might think that it’s the product that matters not the box it came from but this is where you are wrong. Besides, packaging represents your product on the outside, so why not be creative about it? High satisfaction rates from your consumers can help in boosting your sales.
7. Offer excellent customer care services
One of the reasons why some wholesalers don’t recommend other products is because of the lousy customer care that suppliers have. Expect that there will be problems along the way and having an open line where your retailer can reach you (as well as your customers) will prove how much you care about your business. Train people to respond quickly to customer inquiries. A quick response usually tells consumers that you care about their complaints. Don’t be afraid to ask feedbacks from your retailers too; this way you know how you can serve them better in the future. Going the extra mile by keeping an open line among your wholesalers can definitely help things run smoothly.
Having your products sold by wholesalers is a milestone for suppliers like you and so it is important that you plan it out well and follow a solid marketing plan so you can reach maximum sales. Doing an excellent job at it surely will make your consumers and retailers alike happy.