If you run a WooCommerce store and sell to businesses, you probably know that not all wholesale customers are the same. Some place small orders, others buy in bulk. That’s why it makes sense to offer different wholesale prices to different types of customers.
With the Wholesale Prices Premium plugin, you can easily set up multiple wholesale tiers, each with its own discount level. This lets you reward big buyers with better prices while still supporting smaller customers.
In this guide, we’ll show you how to create and manage tiered wholesale pricing in WooCommerce — even if you’re not a developer.
Why Use Tiered Wholesale Pricing in WooCommerce?
Tiered pricing is a powerful tool for WooCommerce store owners who want to:
- Incentivize higher purchase volumes with increasing discounts
- Cater to multiple types of B2B customers (small retailers, mid-size businesses, bulk buyers)
- Automate pricing strategies based on customer segmentation
- Improve customer loyalty by rewarding large orders
- Simplify pricing management without custom code
Using Wholesale Prices Premium, you can build custom wholesale roles with precise pricing control directly from your WordPress dashboard.
Istruzioni passo passo
- Log in to your WordPress Admin Dashboard.
- Navigate to Wholesale → Roles.
- Click Add New Wholesale Role in the top toolbar.
- Complete the fields:
- Role Key (e.g., wholesale_bronze) — a unique identifier.
- Role Name (e.g., Bronze Wholesale) — the display label.
- Role Key (e.g., wholesale_bronze) — a unique identifier.
- Click Add Role to save your new wholesale tier.
- When editing products, you’ll now see separate wholesale price fields for each role — e.g., Bronze, Silver, Gold — under Product data → General (Wholesale).
Caso d'uso di esempio
Il tuo negozio desidera tre livelli wholesale:
| Livello | Chiave ruolo | Strategia di prezzo |
| Bronze Wholesale | wholesale_bronze | Sconto del 5% per piccoli rivenditori |
| Silver Wholesale | wholesale_silver | Sconto del 10% per aziende di medie dimensioni |
| Gold Wholesale | wholesale_gold | Sconto del 15% per acquirenti ad alto volume |
Flusso di lavoro:
- Add the three roles above.
- Set respective wholesale prices within each product’s Wholesale tab.
- Assign customers to the appropriate tier. Ensure that you assign one role per user only. Move them to a different wholesale role if you want to offer them a bigger discount.
- Puoi anche usare il nostro plugin Lead Capture per creare una pagina di registrazione. In questa pagina, puoi assegnare ruoli all'ingrosso ai nuovi clienti registrati manualmente o automaticamente.
Se hai già un ruolo all'ingrosso o personalizzato esistente da un altro plugin, non puoi assegnare funzionalità all'ingrosso dal nostro plugin. Tutti i ruoli all'ingrosso devono essere creati nella sezione Ingrosso → Ruoli per accedere alla piena funzionalità.
