Wholesale Health Check - Wholesale Suite

How sophisticated are you with setting wholesale pricing for your products? *

Not as sophisticated as we would like, we could do better
We feel good about our wholesale pricing scheme, let's go to the next one!

It is very important to get pricing right when it comes to selling wholesale. Your prices need to be very competitive and at the same time have a healthy profit margin.

Here are some topics that will help you with understanding and setting wholesale pricing properly:

- Wholesale Price Vs Retail Price: How To Calculate Wholesale Price From Retail Price

- [Free Tool] Wholesale Pricing Calculator

Do you have an online ordering system or are you sending spreadsheets/pdfs to wholesale customers?

Yes, we already have an online ordering system
No, we don't have an online ordering system

You need to make it easy for your customers to order wholesale on your store. You also need to ensure that you can manage the orders easily when they come to save on time and effort.

Here are topics that might help you with improving your ordering system:

- Download this training guide to help you setup your wholesale store including steps to setup your ordering system

- How To Sell Wholesale As A Small Business (4 Easy Tips To Get Started Right Away)

Do you publish detailed information, marketing literature/assistance, and guides, specifically for your wholesale customers on your website?

Yes, we do publish detailed information and provide marketing assistance and guides to wholesale customers
No, we aren't publishing enough of this kind of information and could do better

Having specific content for wholesale customers can help make it easier for your wholesale customers to order from you or navigate through your store.

Building up your library of wholesale content is a great way to improve their experience as a wholesale customer. Here's some guides on providing wholesale only content in Wholesale Suite:

- How To Create Wholesale Only Content With These Special Shortcodes

- How To Create A Wholesale Only Content Area In Your WooCommerce Store

Do you set product and/or order minimums for wholesale orders?

We're happy with how we're handling product and order minimums for our wholesale clients
We are not setting wholesale product and/or order minimums or aren't sophisticated enough about this

Product minimums are important to ensure profits when people buy in bulk. Setting minimum orders can let you give better prices while making sure you still earn profits.

Here are some topics that might help you with setting up order minimums:

- What Does MOQ Mean In Terms Of Wholesale?

- How To Set Up A Minimum Order Requirement In Wholesale Suite

Are you actively outreaching to retail stores?

We do have a system for outreach and getting our products into retail stores
We could do better with proactively outreaching to stores to stock our products

Reaching out to retail stores to sell your products wholesale can be one of the best ways to ensure you increase your profits.

Reaching out to retail stores is a great proven way to grow your wholesale business. Here's some guides that might help you:

- Wholesale Marketing Strategy Ideas for Distributors (Updated)

- How To Approach Retail Stores To Sell Your Product (Updated)

Do you have a dedicated landing page on your website for recruiting wholesale customers?

Yes, we do have a landing page for onboarding new wholesale customers
No, we don't have a dedicated wholesale registration landing page explaining the benefits of being a wholesale with us

Having quality wholesale customers is important in making sure you have a steady stream of orders. A wholesale registration form can help you out with that.

Here's a guide on how to make an amazing lead capture landing page for wholesale:

- How To Make A Perfect WooCommerce Wholesale Registration Landing Page

Do you have a detailed terms and conditions/wholesale agreement document for your relationship with wholesale customers?

Yes, we do have a detailed T&C/Wholesale agreement document for wholesale relationships
No, we don't have a detailed wholesale T&C/agreement

A clear terms and conditions is important to help avoid customer disagreements in the future. Make sure you have one.

Here's a guide on having a detailed T&C/agreement for wholesale:

- 7 Must-Have Terms & Conditions In Your Wholesale Terms Sheet

Are you doing paid advertising to attract more wholesale customers?

Yes, we have a paid ad program --OR-- we don't need a paid advertising program for our business
No, we aren't doing any paid promotion to attract wholesale customers

Having new customers can help your business grow. Advertising can make sure that customers know your business exists.

Here's an article that will help you with advertising your wholesale business:

- How To Advertise Your Wholesale Business (Guide)

Are you asking your customers to leave reviews?

Yes, we do have a system for asking customers to leave reviews/testimonials
No, we don't have a formal way to ask customers to leave product reviews/testimonials

Customer reviews can give confidence on the reliability of products and dealing with stores when buying online. Having a lot of positive reviews improve your chances of having more orders.

Here are some resources on how you can remind your customers to leave reviews:

- Is Getting Reviews From Wholesale Customers Important? (3 Tips)

- How To Remind Your Customers To Leave Reviews In WooCommerce

Do you a system in place to reduce abandoned carts?

Yes, we do have a process in place to recover abandoned carts
Not yet, we don't have any abandoned cart recovery process in place

You know that a customer is interested when they put products on the cart but abandoned carts can hurt your business. Helping your customers get over that last step - whether they're wholesale customers or not - will greatly improve profits.

Here are topics that might help you to reduce cart abandonment:

- 5 Alternative Ideas To Reduce Shopping Cart Abandonment In WooCommerce

- Most email marketing tools have abandoned cart sequences, or you can make a more customized version using tools like Advanced Coupons plugin + Automator for WooCommerce plugin (both of which integrate nicely with wholesale user roles!)

Thanks for taking the quiz! These results have been emailed to you so you can have handy access to all of the info and suggested topics for improving the wholesale health of your store.

We'll also send you our monthly newsletter with other helpful wholesale topics and videos on growing your wholesale business!

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