Wholesale Price Calculator (Free Tool)
Use our free wholesale price calculator to find the ideal wholesale price for your products.
Someone might say, “a dollar a day makes an omelet — not a spreadsheet.” If you want to make money online, you need to understand how the different facets of the business work together. The same applies to finding the right price for your item via a wholesale price calculator.
This doesn’t mean you should just put up whatever price your competitors are charging—you need to use a pricing methodology to ensure that the final wholesale price is the best for your business and for your customers.
Our tool will help you determine the best wholesale price for your products. We’ll also show you how to get a FREE and comprehensive wholesale price calculator in 3 easy steps. Let’s get into it!
What Is The Wholesale Price Calculator?
Our wholesale price calculator is an online tool that allows you to input some product details and find how to price your product for wholesale. With this tool, you can figure out quickly if you’re pricing your product at a price that will be profitable—and what price to charge if you want to sell more items.
For example, if you’re selling T-shirts and you want to know what price to charge to break even on the sale, this tool can tell you what you need to charge per shirt and how to adjust it so the margins make sense.
Or if you’re selling sunglasses and want to determine what profit margin you need to make this profitable. You can use this tool as well.
When Should You Use This?
You can use this wholesale price calculator to determine the best price for your products at any time. It can be good to run your existing products through it to ensure your margins haven’t changed, but it’s also great to use it when figuring out pricing for a new product.
The prices you find out with the calculator can help you decide how to go about pricing them and whether your chosen price is still profitable. It’s especially handy if you are repricing products that you have previously only sold in retail for wholesale.
If you sells your product through a wholesale channel this tool will be invaluable. It makes it much easier to understand how much your product will cost another business before they even sell it.
Suppose you sell anything related to food, clothing, beauty supplies, or other goods and services through a wholesale channel. In that case, you know that your customers will often come to you with questions about estimated prices.
It can be difficult to answer these questions because pricing can vary considerably from business to business and even industry to industry. Potential customers won’t be comfortable making informed purchasing decisions without access to as many details as possible.
How To Calculate Selling Price Of A Product
Step 1: Know your cost price (CP)
The cost price is how much you spend to make or purchase the product. This includes:
- Raw materials
- Labor
- Packaging
- Shipping (if applicable)
- Overhead costs (like electricity, rent, or tools)
You spend $40 to buy the product, $5 for packaging, and $5 for shipping, for a total cost of $50.
Step 2: Decide your markup percentage
Your markup is the extra amount you add to the cost to make a profit. It is usually expressed as a percentage.
There’s no one-size-fits-all rate—depending on the product and industry, some businesses use 30%, others 50%, and some even 100%.
Example:
Let’s say you want a 40% markup.
Step 3: Use the formula
Here’s the formula to calculate your selling price:
Selling Price = Cost Price + (Cost Price × Markup %) ÷ 100
Or simplified:
Selling Price = CP + Markup Amount
Let’s calculate it:
Markup = ($50 × 40) ÷ 100 = $20
Selling Price = $50 + $20 = $70
So, you should sell the product for $70.
Step 4: Reverse formula (optional)
If you already know the selling price and want to figure out your profit, you can use:
Profit = Selling Price – Cost Price
Example:
Selling Price = $90
Cost Price = $60
Profit = $90 – $60 = $30
How To Calculate Wholesale Price (3 Quick Options)
Here at Wholesale Suite, we love bringing awesome free tools like this free wholesale price calculator to wholesale stores. This comprehensive tool for wholesale pricing enables you to compute in three different ways:
Unlike any other free wholesale pricing tool, Wholesale Suite adds another level of computing efficiency. We included helpful references in this tool to ensure you fully comprehend your price structure’s breakdown:
Step 1. Decide on the wholesale pricing method
Regardless of how much you price individual packages, having a wholesale pricing strategy is not enough. You need to set the right pricing structure to drive consistent profit margins and give you the best return on your investment.
As mentioned, this free tool offers three different ways to calculate pricing. We’ll go over each of them individually in this section:
Cost-based pricing method
Cost-based pricing uses cost as the basis for setting prices. Instead of basing prices on volume or price, cost-based pricing considers the actual costs of providing a service. It does this so that the price charged for its services is based on their value to the company that gets them.
In other words, cost-based pricing ensures that the company providing the service gets what it pays for, which is usually a higher rate than if it were priced based on volume alone.
If you want to compute your wholesale price following the cost-based pricing method, you only have to find the wholesale price by estimating costs + markup:
Materials Cost + (Labour Invested x How Much You Value Time) + Other Overheads (Rent, Fixed Costs, Electricity, etc) + Profit Margin = Wholesale Price
Guess-work pricing method
The guess-work pricing method is a cost-effective way to reduce the price of your product or service. It involves consistently charging a fixed price for all your products and services. You never guess what customers will pay, so you give them an exact amount when they purchase.
You can find the guessed-worked price in wholesale by estimating the desired retail price:
Value-based pricing method
Value-based pricing is a customer value-based purchasing method that helps you identify the costs and benefits of your products and services to ensure they are being purchased most efficiently. It is more than a catchy way of saying “pricing based on actual cost.”
By understanding what value your customers place on a product, you can bolster that value with the price, so you are not spending money on unproductive resources!
The concept is simple – measure the cost and benefit of each purchase and adjust prices accordingly. Once you understand the impact this has on your bottom line, the benefits of implementing this process become obvious.
Step 2. Download Wholesale Suite’s Wholesale Price Calculator.
Do you have a preferred wholesale pricing method in mind by now? Then it’s time to calculate!
Step 3. Input the necessary values or amounts into the formula
You can try the tool and start computing once everything is ready and the file has been downloaded!
Make sure to download the file or make a copy of it so you can quickly enter any desired quantity or value into the provided equations.
Conclusion
Unless they’re a pro at pulling accurate figures out of thin air, you’ll find many people can’t accurately predict the wholesale price of your product. Even fewer can give you an accurate breakdown of how much it will cost to sell your product on average. That’s where our wholesale price calculator comes in handy!
You can calculate your wholesale pricing with the FREE, in-depth wholesale price calculator created by Wholesale Suite. We also provided you with three simple steps to get going:
- Decide on the wholesale pricing method
- Download Wholesale Suite’s Wholesale Price Calculator
- Input the necessary values or amounts into the formula
Try it out today!
Frequently Asked Questions
The average wholesale discount usually ranges between 20% to 50% off the retail price, depending on the industry, product type, and quantity ordered. For example, fashion items might have a 50% wholesale discount, while electronics or home goods may fall closer to 20-30%. Wholesalers offer these discounts so resellers can earn a profit when they sell at full retail price. The more units you buy, the bigger the discount you’ll likely get. Some brands also have tiered pricing, so larger orders unlock better wholesale rates.
When pricing used items for resale, start by checking the original retail price and then consider the item’s current condition, age, and market demand. A general rule is to price gently used items at 30% to 70% of their original value. For example, something in like-new condition can sell for closer to 70%, while heavily used or older items might go for 30% or less. You can also check online marketplaces to see how similar items are priced. If the product is rare, collectible, or high in demand, you might even be able to charge more.
To calculate the wholesale price from the retail price, you’ll need to reverse the markup. A common formula is:
- Wholesale Price = Retail Price ÷ (1 + Markup %)
Let’s say your retail price is $100 and the typical markup is 50%. You’d calculate:
- Wholesale Price = $100 ÷ 1.5 = $66.67
This means the product likely costs around $66.67 at wholesale. Keep in mind that markup percentages vary by industry, so adjust the formula based on the standard markup in your niche.
