If you run a WooCommerce store and sell to businesses, you probably know that not all wholesale customers are the same. Some place small orders, others buy in bulk. That’s why it makes sense to offer different wholesale prices to different types of customers.
With the Wholesale Prices Premium plugin, you can easily set up multiple wholesale tiers, each with its own discount level. This lets you reward big buyers with better prices while still supporting smaller customers.
In this guide, we’ll show you how to create and manage tiered wholesale pricing in WooCommerce — even if you’re not a developer.
Why Use Tiered Wholesale Pricing in WooCommerce?
Tiered pricing is a powerful tool for WooCommerce store owners who want to:
- Incentivize higher purchase volumes with increasing discounts
- Cater to multiple types of B2B customers (small retailers, mid-size businesses, bulk buyers)
- Automate pricing strategies based on customer segmentation
- Improve customer loyalty by rewarding large orders
- Simplify pricing management without custom code
Using Wholesale Prices Premium, you can build custom wholesale roles with precise pricing control directly from your WordPress dashboard.
Step‑by‑Step Instructions
- Log in to your WordPress Admin Dashboard.
- Navigate to Wholesale → Roles.
- Click Add New Wholesale Role in the top toolbar.
- Complete the fields:
- Role Key (e.g., wholesale_bronze) — a unique identifier.
- Role Name (e.g., Bronze Wholesale) — the display label.
- Role Key (e.g., wholesale_bronze) — a unique identifier.
- Click Add Role to save your new wholesale tier.
- When editing products, you’ll now see separate wholesale price fields for each role — e.g., Bronze, Silver, Gold — under Product data → General (Wholesale).
Example Use Case
Your store wants three wholesale tiers:
| Tier | Role Key | Pricing Strategy |
| Bronze Wholesale | wholesale_bronze | 5% discount for small retailers |
| Silver Wholesale | wholesale_silver | 10% discount for mid‑size businesses |
| Gold Wholesale | wholesale_gold | 15% discount for high‑volume buyers |
Workflow:
- Add the three roles above.
- Set respective wholesale prices within each product’s Wholesale tab.
- Assign customers to the appropriate tier. Ensure that you assign one role per user only. Move them to a different wholesale role if you want to offer them a bigger discount.
- You may also use our Lead Capture plugin to create a registration page. On this page, you can manually or automatically assign wholesale roles to new registered customers.
If you already have an existing wholesale or custom role from another plugin, you cannot assign wholesale capabilities from our plugin. All wholesale roles must be created under our Wholesale → Role section to access the full functionality.
