One effective way to get more wholesale customers is to show the benefits of wholesale pricing. When visitors see how much they can save, they are more likely to register. Clear pricing builds trust and encourages action.
Show Wholesale Prices to Non-Wholesale Users
WooCommerce Wholesale Prices 1.15 added a feature that lets you show wholesale prices to non-wholesale users. This feature helps attract new wholesale buyers by displaying discounted prices upfront.
To enable it, go to Dashboard > Wholesale > Wholesale Prices > Prices. Then check the “Show Wholesale Price to non-wholesale users” option.
Once this option is enabled, the wholesale price will be displayed on the front end of the WooCommerce store. Consequently, non-wholesale users can clearly see the discounts available to them. However, this information is shown only to guests, customers, administrators, and shop managers.
Additionally, the display location can be configured. The wholesale price may be shown on archive pages as well as on single product pages. Furthermore, if the WooCommerce Wholesale Order Form plugin is installed and activated, the wholesale price can also be displayed on the wholesale ordering form page.
Moreover, when WooCommerce Wholesale Prices Premium is installed, greater flexibility is provided. Specific wholesale roles can be selected and shown to guest users. In this way, wholesale pricing visibility can be better controlled.
Likewise, if WooCommerce Wholesale Lead Capture is installed and activated, a registration text link can be added to the wholesale price box. Through this link, more wholesale leads can be captured and managed effectively.
Finally, it should be noted that non-wholesale users will still be charged the regular retail price. The wholesale price is shown only as a preview of potential savings. The discounted price will be applied only after the user is registered and approved as a wholesale customer.
Frequently Asked Questions
How do I show wholesale prices to non-wholesale users in WooCommerce?
Go to Dashboard > Wholesale > Wholesale Prices > Prices and check “Show Wholesale Price to non-wholesale users.” This setting requires WooCommerce Wholesale Prices version 1.15 or higher on your store.
Does wholesale price display work on archive and product pages?
Yes. You can configure the preview to appear on archive pages, single product pages, and wholesale order forms. The system lets you toggle each location independently, so you control exactly where the discounted rate appears to visitors.
Will non-wholesale users actually be charged the wholesale price?
No. The system shows the wholesale price as a preview only. Retail shoppers still pay the regular rate at checkout—the display highlights potential savings and encourages visitors to apply for a wholesale account.
Can I limit which wholesale role price is shown to guests?
Yes. The premium version of WooCommerce Wholesale Prices lets you choose specific wholesale roles whose pricing appears to non-registered visitors. This feature gives you tighter control over which discount tier you display publicly.
Why aren’t wholesale prices visible to guests on my store?
If they don’t appear, confirm that you enabled the feature under Wholesale > Wholesale Prices > Prices and that your store runs version 1.15 or later. Also check that your selected display locations—archive or single product pages—remain active.
Need Help?
If you have a question or run into any issues, we’re here to help.
- Premium users: Open a support ticket
- Free users: Visit our community forum
