By default, when a wholesale customer signs in, Wholesale Suite shows your wholesale price next to the product’s regular and sale prices, with the original price crossed out. Some shop owners would rather not show that original retail price to wholesale customers at all. This article shows you how to hide the crossed-out retail price for your wholesale users, and how to use a small CSS snippet if you only want to hide the sale price.
Hide the retail price for wholesale customers
Wholesale Suite includes a built-in setting that hides the crossed-out retail price for every wholesale role at once. To enable it:
- Go to Wholesale → Settings and open the Price tab.
- Check the Hide Retail Price box.
- Click Save Changes.
Once enabled, both the regular and sale prices are hidden from your wholesale users, leaving only the wholesale price on display. This is a single global setting that applies to all wholesale roles you have configured. There is no separate per-role version of this option, so you do not need to set it for each role individually.
Hide only the sale price (CSS)
If you only want to hide the sale price, there is no built-in setting for that on its own. You can do it with a small CSS snippet that hides the sale figure while keeping the regular price visible and crossed out.
Apply this CSS snippet to your theme or child theme’s style.css file and it should do the trick.
Frequently Asked Questions
How do I hide regular prices for wholesale customers?
Go to Wholesale → Settings, open the Price tab, check the Hide Retail Price box, and save. Once enabled, wholesale buyers will no longer see the standard retail figure crossed out next to your wholesale rate. The change takes effect sitewide immediately, with no extra steps needed. If you manage multiple wholesale tiers, one toggle covers every group at once.
Does the hide-price setting apply to every wholesale role?
Yes. Enabling Hide Retail Price affects all wholesale user roles you have configured. Whether you run a single tier or several levels, each group stops seeing the crossed-out retail figure. There is no per-role version of this setting, so you do not need to adjust it separately for each role. One switch handles them all.
Can I conceal only the sale price and keep the regular price visible?
By default, there is no dedicated toggle for removing sale prices on their own. However, you can achieve this by pasting a short snippet into your child theme’s style.css file: .original-computed-price ins:first-of-type { display:none; } This targets only the sale amount while leaving the original retail tag with its strikethrough intact. Always use a child theme so future updates do not overwrite the addition.
Can buyers still see their savings without the crossed-out tag?
Yes. Wholesale Suite includes a separate savings-display option (Show Wholesale Saving Amount) that shows the dollar or percentage amount a buyer receives compared to the standard rate. Switching it on lets you communicate value without exposing the full original tag.
Why is the struck-through price still appearing after I saved the setting?
Typically, a caching layer is the culprit. Clear your site cache and your browser cache after saving, then reload the product page to confirm the change took hold. If the figure persists, verify you saved on the correct tab (Wholesale → Settings → Price). Also confirm the account you are testing with actually holds a wholesale role, because the option only adjusts the view for wholesale users and leaves standard shopper pages untouched.
Help & Support
We have a dedicated support team for Wholesale Suite who knows our products, WooCommerce, and the industry very well. You’re welcome to make use of their expertise at any time, worldwide.
If you are an existing customer please go to the support ticket request form and send us a message.
If you are a free plugin user, please send us a support request on the forum. We actively monitor the WordPress.org support forums for the free plugin and help our users there as best as we can.
