The Wholesale Suite dashboard gives you a live snapshot of your wholesale business (quick sales stats, top customers, and recent orders) from a single screen in your WordPress admin.
Dashboard Overview
To access the dashboard, go to Wholesale > Dashboard in your WordPress admin. You are presented with an overview of how your wholesale business is going, along with quick links to the Knowledge Base, Wholesale Prices settings page, and the support contact form.
Quick Stats
The quick stats section gives a summary of how the wholesale part of your business is doing. You can change the summary date range to the last 7, 14, or 30 days, or the last year.
Wholesale Analytics
For a more detailed view of your wholesale performance, go to Wholesale > Reports in your WordPress admin. The Wholesale Analytics page is organized into four tabs.
- Sales Overview: total wholesale revenue and a wholesale vs retail sales breakdown for your selected period.
- Product Sales Overview: your top products ranked by wholesale volume and by wholesale revenue.
- Product Performance Analytics: best sellers by volume and by revenue, plus category performance (revenue broken down by product category).
- Order Insights: average order value and unique wholesale customers, including new and returning buyers.
Use the filter controls at the top of the page to narrow your data. You can filter by date range, by a specific wholesale role, or use the Compare toggle to view two periods side by side.
Top Wholesale Customers
This section shows an overview of your top-performing wholesale customers. Use it to identify your top buyers when you want to offer rewards or custom pricing.
Recent Wholesale Orders
This section shows a summary of the latest wholesale orders placed in your store. Use the View Order button to go to the order details, or View All Wholesale Orders to go to the WooCommerce orders page.
Frequently Asked Questions
Can I export the wholesale reports?
The Wholesale Analytics page does not include a native export button. To export wholesale order data, use WooCommerce’s built-in order export or a compatible third-party export plugin.
Does this work with WooCommerce Analytics?
The Wholesale Suite dashboard is separate from WooCommerce Analytics. It pulls wholesale-specific data and displays it on the Wholesale > Dashboard screen. WooCommerce Analytics will still show all store orders, but the Wholesale dashboard filters and presents only your wholesale activity.
Need Help?
If you have a question or run into any issues, we’re here to help.
- Premium users: Open a support ticket
- Free users: Visit our community forum
