Wholesale marketing is the strategy wholesalers, distributors, and B2B sellers use to attract retail buyers, generate leads, and grow accounts. It combines five channels that consistently move the pipeline: B2B

Josh Kohlbach
CEO – Rymera Web Co Pty Ltd
Expertise: Ecommerce, WordPress, WooCommerce, Marketing, Sales, Wholesaling
Education: Griffith University
Highlights
- Founder and CEO of Rymera Web Co Pty Ltd and Wholesale Suite.
- Qualified software engineer with specializations in e-commerce, computer science, and AI.
- Bachelor of Information Technology – BIT Griff (with Distinction)
- Member of YEC (Young Entrepreneur Council).
- Contributor to Forbes, Business.com, and Entrepreneur and other industry publications.
"People describe me as a weird mix of computer programmer, marketer, and salesperson. My core focuses are e-commerce, WordPress and WooCommerce, green tech, and real estate. I'm really passionate about all of these industries."
– Josh Kohlbach
Experience
Josh Kohlbach is the CEO of Rymera Web Co, the makers of Wholesale Suite. He is a veteran of the WordPress and eCommerce industries and is cited on Forbes, Business.com, Entrepreneur and many other industry publications including WordPress news sites like WPBeginner, WP Mayor, WP Lift, and more.
In 2007, Josh graduated with distinction from Griffith University earning a Bachelor of Information Technology majoring in Computer Science and Artificial Intelligence. This led him to pursue a career in the software space, developing a keen interest in modern web technologies and ecommerce.
During his time at Griffith University he was a 2 time recipient of the dean's academic achievement award. He's also an active member of the Golden Key Honor Society.
People describe Josh as a weird mix of computer programmer, marketer, and salesperson.
Today he heads up Rymera Web Co, a team of 20+ dedicated to helping store owners grow and market their online stores through innovative software tools.
About Wholesale Suite
Wholesale Suite is the #1 rated wholesale plugin for WooCommerce. We are part of the Rymera Web Co family and help over 25,000+ store owners add wholesale features to their ecommerce stores every year. Our content is fact checked and reviewed by our expert editorial team for accuracy and integrity.
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