How to Set Wholesale Prices in WooCommerce (Step-by-Step Guide)
Once you’ve installed WooCommerce Wholesale Prices and any premium add-ons from the bundle, the first step is to decide how you want to set up wholesale pricing and visibility settings on your store.
This guide will walk you through both the basic and advanced options for setting wholesale prices in WooCommerce.
Setting Wholesale Prices with WooCommerce Wholesale Prices
With the free WooCommerce Wholesale Prices plugin, you can set wholesale prices directly on individual products. It’s a simple and effective way to start offering special pricing to your wholesale customers.
How to Set a Wholesale Price:
- Go to the Product Edit screen for any product.
- You’ll see a new field labeled Wholesale Price on the Product Data.
- Enter the price you want your wholesale customers to pay.
- Save the product.

That’s it! The wholesale price will now appear only for users assigned to a wholesale role. You can verify this by logging in with a test wholesale account.
This method is great if you have a small catalog or want full control over each product’s pricing.
Key Advanced Pricing Features:
- Global Percentage Discount
Apply a flat percentage discount across all products for wholesale customers. - Category-Based Discounts
Set different percentage discounts for specific product categories. - Tiered Pricing Based on Quantity
Offer bigger discounts when customers purchase in larger quantities. This encourages bulk buying and increases average order value.
Unlock More Features with WooCommerce Wholesale Prices Premium
If you’re looking for more flexibility, the Premium version of WooCommerce Wholesale Prices adds advanced pricing options. These features help you manage wholesale pricing across your entire store more efficiently.
Take Full Control with Advanced Pricing Settings
For detailed instructions, check out our Advanced Pricing Control Guide. It covers everything you need to know about setting up complex pricing rules using both the free and premium plugins.
Whether you’re running a small wholesale operation or a large B2B store, WooCommerce Wholesale Prices gives you the tools to manage pricing with ease.
Start setting up your wholesale prices today and boost your B2B sales with tailored pricing strategies in WooCommerce!
Frequently Asked Questions
How do I set different wholesale prices for multiple buyer roles?
First, install the premium version. Then, assign a unique price to each wholesale role. This way, you can offer different tiers to distributors and retailers without creating separate products.
Does wholesale pricing work with WooCommerce variable products?
Yes, it does. Each variation has its own pricing field in the Product Data panel. As a result, you can set different wholesale prices for sizes, colors, or configurations.
Can I set price breaks based on order quantity?
Yes, you can. With tiered pricing, you create discounts at different quantity levels. So, the more a customer buys, the lower the price per unit.
Can I apply a discount to all products at once?
Yes. You can use a global flat-rate discount to update your entire catalog quickly. Alternatively, apply category-based rules for more targeted pricing.
Why aren’t discounted prices showing for some customers?
If this happens, check the user’s role. They must be assigned to the correct wholesale group. Otherwise, the system will show regular prices instead.
Need Help?
If you have a question or run into any issues, we’re here to help.
- Premium users: Open a support ticket
- Free users: Visit our community forum
