Guide de démarrage de WooCommerce Wholesale Prices Premium

Thank you for purchasing the Premium add-on to our free Wholesale Prices plugin!

This document is a getting started guide for the WooCommerce Wholesale Prices Premium plugin for WooCommerce. 

The Premium plugin lets you further reduce your reliance on clunky spreadsheets so all of your wholesale customers can enjoy ordering via your online store. It gives you a stack of extra features that will help you be more advanced about the way you offer wholesale products to your customers.

Voici ce que ce guide couvrira :

• Overview – we describe what the plugin does in addition to the free plugin
• Additional Wholesale Customer Roles – we will show you how to add more user role levels so you can separate your wholesale customers into groups
• More Wholesale Pricing Features – we show all about the extra flexible new ways you can apply wholesale pricing to your products
• Product Visibility  – show and hide products to both retail and wholesale customers and by their role as well
• Shipping Mapping – this important feature will let you set up wholesale specific shipping
• Payment Gateway Mapping – learn how to give your wholesale customers access to specific payment gateways
• Minimum Order Requirements – set a minimum for activating wholesale pricing that you wholesale customers must meet
• Advanced Tax – taxing is an important part of wholesale selling and we’ll show you how flexible you can make it
• Other Plugins In The Suite – we’ll show you why you should consider adding Wholesale Order Form and Wholesale Lead Capture
• Getting Help – we understand this can be an intricate tool, we’ll show you where to get help if you need it

Vue d'ensemble

WooCommerce Wholesale Prices Premium is the premium add-on plugin for the free WooCommerce Wholesale Prices plugin. It requires the free plugin to be installed and activated for it to work.

There are hundreds of features included in the premium add-on, you can see here for a full list, but today we’ll go over just a few of the major features so that you can get up and running as fast as possible.

First, we’ll talk about the ability to add more wholesale roles and why you’d want to do that.

Additional Wholesale Roles

In the getting started guide for the free wholesale prices plugin we discussed why prices are attached to user roles.

In Prices Premium you can add additional user roles so you can do things like:

1. Create separate groups of wholesale customers
2. Define additional levels of pricing
3. Provide different minimum order requirements
4. And much more…

You can add extra roles easily via the Wholesale-> Roles menu. It works a bit like a WordPress categories page so it should look familiar.

For each role added to the system, you will see wholesale pricing fields on your products.

There are two main reasons we’ve found that people add extra roles for:

1. They want to separate local wholesale customers from those that are from other countries so they can do different pricing, minimum levels, shipping methods, etc for those customers.
2. They want to create distinct “levels” of wholesale relationships, like Bronze, Silver, Gold, Platinum where the benefits and pricing get better as they go up the levels.

I encourage you to think through the structure you want for your wholesale customers before moving on to setting pricing.

Read this article for more in-depth instructions on how to add additional wholesale roles.

Percentage (%) Based Pricing & Quantity Based Pricing

In the free plugin, you can set wholesale pricing via the Product edit screen and for a lot of cases and this is fine for many stores.

But in the Prices Premium plugin, you can now also set wholesale pricing on the category level and the global level. You can also create quantity based pricing where the customer gets discounts on the price the more they buy.

We have a very detailed guide on how wholesale pricing works in Wholesale Suite here. Rather than re-iterate that detailed guide here, I will encourage you to go over to that article and get up to speed.

I will just explain one concept quickly though because it’s important. Wholesale prices follow rules of precedence which is roughly this:

Product Wholesale Price -> Category Level % Discount -> Global % Discount

If the Product’s wholesale price has not been set, the system will look to see if there is a category level % discount set, if not it will look to see if there is a global % discount. It always starts at the lowest level and stops when it finds that there has been a price defined. 

So if you have defined both a global % discount that will be used across all of our products globally, but if you have set a specific price on a certain product that price will be used for that product.

Again, read the wholesale pricing guide and it will explain both this concept and go into details about how to set those % based prices properly.

Visibilité des produits

In Prices Premium you can show and hide products from customers in a few exciting ways. It gives you lots of flexibility such as being able to make wholesale-only products that aren’t shown to retail customers or likewise being able to hide non-wholesale products from wholesale customers.

The first is a setting called “Only Show Wholesale Products To Wholesale” which basically does what it says. Once enabled, your wholesale customers will only be able to see a product if it has wholesale pricing defined (and yes, this includes % based pricing).

Next is a Product based setting which you will find on the Publish box of products called “Restrict To Wholesale Roles”. Here you can restrict the visibility of a whole product to specific wholesale levels. This can be handy if you only open up certain products to certain customers, such as when you have separated customers by role geographically.

Lastly, you can also restrict the visibility of individual product variation on a variable type products. This can be done per role as well, much like the restrict to wholesale roles feature.

Again, we have an in-depth guide about product visibility here which you can dig into.

Shipping & Payment Gateway Mapping

One of the cool things about having users separated into user roles is that you can “map” things to those roles.

We do this in quite a few places, two major ones being the shipping mapping and the payment gateway mapping.

Shipping Method Mapping

Mapping a shipping method means that you can set the system to only show people on that wholesale role certain shipping methods. You can also hide those shipping methods so that they’re only visible to that particular wholesale role.

WooCommerce itself has excellent location-driven shipping controls. So you can have a shipping method for only a specific area.

Those two things combined mean that you can create specific wholesale shipping pricing per area per role.

A good example of this in use might be to create a “Local Pickup” shipping method for your local area only and also only make that available to wholesale customers.

Don’t worry, we have a full guide on how this shipping mapping works here. Once you get the hang of it, it’s not too complicated, but it can take a little while to set up if you have a lot of regions. Stick with it, it’s worth the extra time as in the long run you will be able to give wholesale customers accurate wholesale shipping rates.

Payment Gateway Mapping

Not quite as complex as shipping method mapping, you can also apply the same mapping concept to payment gateways.

One thing to note is that you can map a disabled payment gateway. WooCommerce itself ensures that a disabled payment gateway will not show for customers. However, if you map it to a wholesale role, you can choose to have that payment gateway enable just for that wholesale role.

You can also map payment gateways to multiple wholesale roles.

A good example of this in use is you might want to enable the bank transfer payment gateway for wholesale customer roles, but not for retail customers.

Minimum Order Requirements

A very popular feature in Prices Premium is the ability to set minimum order requirements so that wholesale pricing doesn’t get activated unless your wholesale customer first satisfies a minimum amount in their cart.

Here’s what the settings look like:

And here’s what the message looks like on the front end when they haven’t met their requirements yet:

You can also use the “mapping” concept here too so that you can override the minimum order restriction rules per wholesale role.

One extra note, it can be helpful to know that although customers can still add products to the cart the cart won’t reflect the wholesale price for those products until they meet the minimum. 

This is because in many cases store owners still wish for wholesale customers to be able to buy a lower quantity if they really need to but they shouldn’t get wholesale pricing for those small orders. We go into depth about why this decision was made here.

If you wish you can also turn off the checkout button until they meet the restrictions if you wish.

Advanced Tax

Finally, we reach every world government’s favorite topic, taxation!

Understanding your business tax responsibilities is important when you enter into selling to wholesale customers. Some countries have specific rules that much be followed when it comes to the display of prices and their tax components.

WooCommerce handles tax based on location and for the most part, it does so fairly well. When it comes to tax, Prices Premium doesn’t replicate anything that WooCommerce does, it merely builds on it.

We effectively mirror the tax display options in WooCommerce itself, only for wholesale level customers:

1. Display wholesale prices in the store including or excluding tax (similar to the same for retail products)
2. Show a wholesale price suffix (similar to retail price suffix)

Another big thing we’ve added is the ability to do tax exemptions.

You can choose to do this globally, meaning all wholesale customers are tax exempt. Or you can, as you might have already guessed, map the wholesale exemptions per wholesale role.

Fonctionnalités avancées

En matière de solutions pour le commerce de gros avec WooCommerce, nous croyons en une approche holistique. Vous devez résoudre les trois grands problèmes :

1. Définition des prix de gros, de la visibilité, des taxes, etc. Ceci est résolu avec Prices Premium, comme vous l'avez vu dans ce guide.
2. Commande efficace – c'est très important et affecte grandement la satisfaction de vos clients lorsqu'ils font affaire avec vous
3. Recruiting and managing wholesale level customers

Formulaire de commande de gros WooCommerce

Le temps nécessaire à un client de gros pour passer une commande est l'un des plus grands points de friction que vous puissiez éliminer.

Les clients de gros ne sont pas comme les clients de détail ordinaires. Ils ne veulent pas parcourir vos pages de magasin normales en ajoutant des produits au panier de cette façon. Ils ont besoin d’une interface tabulaire basée sur des formulaires qui permet d’ajouter rapidement des produits au panier dans les quantités souhaitées.

C'est là qu'intervient le plugin Order Form.

Principaux points forts des fonctionnalités :

• Votre catalogue entier sur une seule page – consultable et catégorisé
• Pas de rechargement de page, Ajax complet activé pour que les grossistes puissent ajouter au panier sans quitter la page
• Interface tabulaire épurée, adaptée aux mobiles et tablettes
• Recherche par mot-clé générique et SKU
• Filtre de catégorie hiérarchique
• Contrôle des permissions pour que seules les personnes autorisées puissent accéder au formulaire

Ce ne sont là que quelques fonctionnalités de haut niveau que vous offrirez à vos clients de gros en utilisant le plugin Order Form.

Capture de prospects de gros WooCommerce

Managing wholesale level customers can be a bit of a headache if you are doing it manually. The Wholesale Lead Capture plugin gives you a wholesale specific registration form, dedicated wholesale login page, sign up email sequences, and your choice of manual or automated approvals.

Cela élimine vraiment la douleur du recrutement et de l’enregistrement manuels des clients de gros, ce qui vous fera gagner du temps et vous permettra de mettre le recrutement de gros en pilote automatique.

Principaux points forts des fonctionnalités :

• Le constructeur de formulaires d'inscription vous permet de capturer toutes les informations dont vous avez besoin lors de l'inscription
• Pré-remplissez les champs de paiement avec les informations que vous capturez lors de l’inscription pour faciliter le processus de première commande pour votre nouveau client grossiste
• Protection anti-spam intégrée avec technologie honeypot et optionnellement Google Recaptcha
• Séquences d'e-mails automatisées pour les e-mails d'approbation et de notification destinés à l'administrateur et au client
• Système complet d'approbation des utilisateurs qui peut être basé sur des approbations manuelles ou 100% automatisé si vous le souhaitez

Le plugin Lead Capture rendra le recrutement de vos clients de gros et leur gestion beaucoup moins pénibles.

Questions fréquemment posées

What is WooCommerce Wholesale Prices Premium and what does it do?

WooCommerce Wholesale Prices Premium is the paid add-on plugin for the free WooCommerce Wholesale Prices plugin. It extends your WooCommerce store with advanced wholesale features including additional wholesale user roles, percentage-based and quantity-based pricing, product visibility controls, wholesale shipping and payment gateway mapping, minimum order requirements, and advanced tax settings — giving you full control over how you sell wholesale online.

Can I set different wholesale pricing levels for different types of wholesale customers in WooCommerce?

Yes! WooCommerce Wholesale Prices Premium allows you to create multiple wholesale user roles (e.g., Bronze, Silver, Gold, Platinum) so you can assign different wholesale pricing, minimum order requirements, shipping methods, and payment gateways to each group. This makes it easy to manage tiered wholesale pricing for different customer segments, such as local vs. international buyers.

How does wholesale pricing work in WooCommerce Wholesale Prices Premium?

Wholesale pricing in the Premium plugin follows a hierarchy of precedence: a product-specific wholesale price takes priority first, followed by a category-level percentage discount, and then a global percentage discount. This means you can set a store-wide wholesale discount while still overriding prices for specific products or categories — giving you flexible and scalable WooCommerce wholesale pricing control.

Can I restrict which products wholesale customers see in my WooCommerce store?

Yes. WooCommerce Wholesale Prices Premium includes powerful product visibility controls. You can enable the “Only Show Wholesale Products To Wholesale” setting so wholesale customers only see products with wholesale pricing assigned. You can also restrict individual products or product variations to specific wholesale roles, making it easy to offer exclusive wholesale-only products to certain customer groups.

Does WooCommerce Wholesale Prices Premium support wholesale-specific shipping and payment gateways?

Absolutely. The plugin’s shipping method mapping and payment gateway mapping features let you assign specific shipping methods and payment options to individual wholesale user roles. For example, you can offer a “Local Pickup” shipping method exclusively to local wholesale customers, or enable bank transfer payments only for wholesale buyers — giving your B2B WooCommerce store a fully customized checkout experience.

Aide et Support

Nous avons une équipe de support dédiée pour Wholesale Suite qui connaît très bien nos produits, WooCommerce et le secteur. Vous êtes invité à utiliser leur expertise à tout moment, partout dans le monde.

Si vous êtes un client existant, veuillez vous rendre sur le formulaire de demande de ticket de support et envoyez-nous un message.

Si vous êtes un utilisateur du plugin gratuit, veuillez nous envoyer une demande de support sur le forum, nous surveillons activement les forums de support de WordPress.org pour le plugin gratuit et aidons nos utilisateurs du mieux que nous pouvons.