When running a WooCommerce store with wholesale capabilities, it’s important to customize every detail of your customer experience, including the text that displays your wholesale prices. The Wholesale Prices plugin for WooCommerce offers a simple way to adjust the Wholesale Price text to better align with your store’s branding or to make it clearer for your wholesale customers.
Requirements
- WooCommerce Wholesale Prices installed and activated. The free plugin is enough.
- An administrator account, to open Wholesale > Settings.
Why customise the wholesale price text
Customizing the Wholesale Price text in your WooCommerce store improves user clarity and enhances the overall branding experience. Instead of showing a generic “Wholesale Price,” you can change it to say something like “Trade Price,” “Dealer Price,” or “Partner Rate” depending on your audience.
Method 1: Change the wholesale price text in the plugin settings
If you’re using the Wholesale Prices Free Plugin for WooCommerce, you can easily change the label without touching any code.
Steps
- Go to your WordPress dashboard.
- Navigate to Wholesale > Settings.
- Click the Wholesale Prices tab, then the Price sub-tab.
- Under Price Options, locate the Wholesale Price Text field.
- Enter your custom label (e.g., Trade Price, Dealer Discount, etc.).
- Click Save Changes.
This method is straightforward and doesn’t require any programming knowledge.
Method 2: Use a WordPress code snippet
If you want to programmatically change the wholesale price label, the plugin provides a WordPress filter that allows you to override the default text. This is the recommended method if you’re comfortable adding a few lines of PHP code.
The snippet
add_filter('wwp_filter_wholesale_price_title_text', 'override_wholesale_text', 10, 1);
function override_wholesale_text($wholesaletext) {
return 'Trade Price:';
}
Where to place this code
- Go to your WordPress theme’s functions.php file or
- Use a code snippets plugin to safely add custom functionality without modifying theme files directly.
Important: Avoid editing the plugin files directly. Any manual changes made to the plugin core will be lost when you update it. Using a filter ensures your changes remain intact across updates.
More customisation with Wholesale Prices Premium
If you’re using the Wholesale Prices Premium add-on plugin, you unlock even more flexibility. The Premium version allows for:
- Customizable wholesale pricing by user role
- Advanced visibility settings
- Multiple wholesale levels
- And more design and display controls, including how and where wholesale pricing text is shown.
If you use more than one language, see how to translate wholesale price text.
Help & support
We have a dedicated support team for Wholesale Suite who knows our products, WooCommerce, and the industry very well. You’re welcome to make use of their expertise at any time, worldwide.
If you are an existing customer please go to the support ticket request form and send us a message.
If you are a free plugin user, please send us a support request on the forum. We actively monitor the WordPress.org support forums for the free plugin and help our users there as best as we can.
