Did you know there’s a simple adjustment to your product advertising that you can make which will increase your average order size?
This is money that can go straight to your bottom line and it applies to both regular customers and wholesale customers just the same.
It’s called up-selling and its all about suggesting higher prices items that could replace the item they’re interested in, thus increasing the dollar value of their order.
This is not to be confused with cross-selling which is suggesting related items using popular wording like “people who bought this also bought…”
So exactly how effective is up-selling compared with cross-selling?
Predictive Intent found that up-selling can be up to 20 times more effective than cross-selling when employed on the Product page, over 4% click through rate vs. 0.2% for cross selling (the same study found cross-selling is more effective on checkout and cart pages).
So how do you employ this on your site effectively?
Well the trick is to always focus on up-selling items relevant to the customer.
If the customer is looking at a laptop, up-sell them on a better model with higher specs. Are they looking at a small pack of dog treats? Maybe try to up-sell them on a variety pack of dog treats instead.
Get creative with your up-selling and you’ll be surprised how effective it can be.
