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The Complete Guide To Wholesale Price (How To Calculate)
Are you a retailer who’s considering selling your goods in bulk? Are you unsure how to set the wholesale price on your items? Whatever your current situation, setting the right Continue reading →
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For some businesses, it’s a serious mission to support better health through clean, natural, and practical solutions. A company doing precisely that is the team behind Strohmedico and Fjordpharm. They focus on natural wellness products and dietary supplements designed for both everyday customers and health professionals.
By combining natural medicine with modern expectations, they’ve created a reliable brand that customers can trust. However, as their customer base expanded, so did the need to support B2B sales in a manner that felt just as seamless as their retail experience.
In this case study, you’ll see how they addressed common B2B challenges, the changes they made to enhance wholesale sales, and how Wholesale Suite helped them grow.
About The Brand
The people behind Strohmedico and Fjordpharm are passionate about helping others live healthier lives. Through these brands, they offer a full range of natural wellness products and services for both individuals and businesses across Europe.
Strohmedico
Strohmedico is built around one clear idea: promoting health and well-being for the entire family throughout life. Their focus is on safe, proven solutions that support sleep, immunity, and overall balance. Their best-selling product is melatonin, which not only helps with sleep problems but also strengthens the immune system. It’s made using patented technology, with minimal additives, and in forms that are easily absorbed by the body.
The brand promotes natural wellness products designed to support the health and well being of the entire family at every stage of life click to zoom
Every product they sell is approved by health authorities in the EU, giving customers confidence in its safety and quality. They also offer direct delivery across Europe and personal customer support in Danish, making the entire experience friendly and easy. Their goal is to make natural wellness products accessible, reliable, and helpful for all stages of life.
Fjordpharm
Fjordpharm focuses on professional services for businesses. They produce food supplements, cosmetics, and medical devices through a system that’s built for quality and care. In addition to production, they offer full fulfillment support. This includes warehousing, picking, shipping, and additional services such as invoicing and payment monitoring. Everything is designed to support both their own products and those of their partners.
Combines natural purity with pharmaceutical care offering wellness solutions click to zoom
They also act as a wholesaler. Whether it’s their own brand or a third-party item, they help bring products to market through innovative distribution. On top of that, they support product development by helping clients turn early ideas into shelf-ready items. From the first concept to the final product, they help businesses bring new health solutions to life.
Together, Strohmedico and Fjordpharm offer more than just natural wellness products. They provide a whole system for delivering clean, effective health solutions to both private and professional customers.
We operate strohmedico.com and fjordpharm.com, where we focus on natural health products and dietary supplements – for both private and professional customers. Our goal is to offer clean, documented, and effective solutions that bridge the gap between natural medicine and modern needs.
Before using Wholesale Suite, the team behind these natural wellness products was already seeing strong interest from professional customers. In 2023, they opened their store for wholesale.
But offering wholesale came with its own set of problems.
We started offering wholesale in 2023, and the biggest challenge was definitely keeping track of different customer types and pricing – especially without making the system too technical or hard to manage. Many solutions were either too complex or too inflexible.
—Ole Kaarsberg, Fjordpharm, Managing Director/CEO
Since they were serving both private buyers and professional clients, they needed a system that could handle both groups without confusion. At the time, their setup included manual solutions inside WooCommerce. They used custom user roles and separate discount codes. While it initially worked, it quickly became a problem as their B2B orders increased.
We used some manual solutions with WooCommerce user roles and separate discount codes. It was time-consuming and not very scalable – and customers often found it inconvenient.
—Ole Kaarsberg, Fjordpharm, Managing Director/CEO
It was hard to keep track of which customer got which price. Administrative work took longer than it should have. They didn’t have an entire development team, so they couldn’t use a solution that required constant coding or setup. What they needed was a system that would work right away, and eventually, grow with them.
Some plugins they tried were too hard to use. Others didn’t offer enough features. Many were built for technical users, rather than real business owners.
They wanted to stay focused on growing their natural wellness products business, not fixing backend issues. So, they began searching for a better approach.
How They Found The Right Fit For Wholesale Growth
Running a business that sells natural wellness products requires a great deal of care. Every part of the customer journey matters, from what goes into the products to how orders are placed. So when it came to selling wholesale, the team wanted a tool that wouldn’t slow them down or confuse their buyers.
In the middle of all the trial and error, Wholesale Suite stood out as the answer.
Unlike the other systems they tried, Wholesale Suite felt like it was made for them. It was clear, direct, and easy to set up. Even better, they didn’t need a developer to figure things out. Everything was straightforward, and that saved them a lot of time.
But it wasn’t just about being easy. It was also a complete wholesale solution. All the features they needed were built in, so they could finally serve both retail and wholesale buyers in one place, without needing to switch between different tools or create additional problems.
Wholesale Suite was the most complete and user-friendly solution we found – and it was important for us to get up and running quickly without needing a full-time developer. It was clear that this product was built for real businesses, not just for tech-savvy users.
—Ole Kaarsberg, Fjordpharm, Managing Director/CEO
For a business focused on selling natural wellness products, that kind of support made a big difference. Wholesale Suite gave them the freedom to focus on what matters: serving customers, growing their store, and delivering trusted products.
Features That Changed How They Sell Wholesale
The team didn’t just want any system; they wanted one that made real changes without requiring extra staff or daily fixes. That’s exactly what Wholesale Suite gave them.
Here are the features that made the biggest difference:
Tiered pricing made it possible to give better prices to customers who ordered more. They no longer had to set discounts individually. The system handled it automatically, saving them hours and making bulk orders feel rewarding for both sides.
Minimum orderrules helped shape how wholesale buyers placed their orders. Instead of accepting numerous small, scattered orders, they could now guide customers to buy in larger quantities, saving time and improving the value of each order.
These two features alone helped increase their average order size. But more importantly, it cut out the messy parts of managing wholesale.
It’s become much easier to manage both B2C and B2B in the same system. Wholesale customers feel more professional and well-served, and we’ve saved a lot of time on admin tasks and manual processes.
—Ole Kaarsberg, Fjordpharm, Managing Director/CEO
What Their Customers Are Saying
The difference was clear: things that used to take hours now take minutes. And customers notice the change as well.
One of the best signs that something is working is when customers start saying good things about their ordering experience. That’s exactly what happened after the switch to Wholesale Suite.
Wholesale Suite helps B2B stores achieve customer satisfaction with smart tools and build trust
Buyers said they could now find the prices they needed faster. Orders felt easier to place. Everything was clearer. There was no more guessing about discounts, and seeing their own prices made a big difference. It felt more professional, and it showed that the store respected their time and needs.
For a business that sells natural wellness products, this kind of trust is everything. Buyers need to know they’re working with a partner who is clear, organized, and reliable.
We’ve received positive feedback – they say it’s easy to find prices, place orders, and get a clear overview. Being able to log in and see their own terms really makes a difference.
—Ole Kaarsberg, Fjordpharm, Managing Director/CEO
What’s Next For Their Wholesale Business
When asked what they would tell other businesses thinking about using Wholesale Suite, they didn’t hesitate.
Do it! It saves time, looks professional, and helps you grow – without having to build everything from scratch. It’s truly a solution that works out of the box.
—Ole Kaarsberg, Fjordpharm, Managing Director/CEO
Now that their system is solid, they’re ready to grow. The next step is expanding into new EU markets. With Wholesale Suite running in the background, they know they can handle more customers without breaking the flow of their store.
We’re expanding into new EU markets and planning to integrate Wholesale Suite even deeper into our B2B onboarding and marketing processes. We see it as a key part of our growth strategy.
—Ole Kaarsberg, Fjordpharm, Managing Director/CEO
As their reach expands, one thing remains constant: they want every customer to feel cared for. And now, with the right tools finally in place, they’re ready to help more people, in more places, without holding back.
How To Make Your Wholesale Store Work Better
Running a wholesale store can be tricky. But with the right steps, you can make things easier for both you and your customers. Here are some simple ways to make your store work better and feel more professional:
1. Make pricing clear for every customer
Offer each buyer the right price based on their characteristics. When you set pricing by user type or order size, customers feel more understood and valued.
2. Add order limits to guide wholesale buyers
Some stores let buyers order just one or two things. But for wholesale, setting a minimum order helps you protect your time and grow your average cart size. This is easy to do with features already built into tools like Wholesale Suite.
💡With Wholesale Prices Premium, you can add order limits for wholesale customers by setting minimum order quantity or minimum order subtotal requirements. You can configure a global minimum order quantity or subtotal that wholesale customers must meet to qualify for wholesale pricing. You can also set minimum quantities on specific products if needed.
3. Use a clean and simple order form
Long checkouts or confusing carts can deter customers. Having a fast and easy-to-use order form helps wholesale buyers obtain what they need quickly.
4. Make logging in feel useful
When customers sign in, they should see their prices and terms. That slight touch makes your store feel like it was built just for them. This can be set up with the right wholesale tools and helps buyers feel more confident.
5. Save time by automating simple tasks
Manual work can eat up your day. Features such as pricing rules, tax handling, and order visibility can be automated with the proper setup. Using a complete wholesale plugin helps remove those extra steps.
6. Keep everything in one system
Switching between tools can be tiring. Try to keep your wholesale features within one dashboard so you don’t waste time jumping between them. Wholesale Suite operates within WooCommerce, allowing you to manage everything in one convenient location.
6 ways to enhance wholesale store efficiency click to zoom
Final Thoughts
Running a successful wholesale store means more than just having good products. It’s about making the buying experience seamless, straightforward, and built for both you and your customers.
In this article, we elaborated on how the team behind Strohmedico and Fjordpharm, focusing on natural wellness products, has expanded their wholesale growth with Wholesale Suite:
Whether you’re just beginning to sell wholesale or looking to improve what’s already in place, the path forward doesn’t have to be complicated. You just need the right support behind you and a clear goal to serve your customers well.
Do you have questions about growing your store or selling natural wellness products? You may send us a message or leave your comments below!
Product and images used in this article are courtesy of Stroh Medico and Fjordpharm. Additional images and graphics created by Wholesale Suite.
