Sustainable jewellery is more than just a trend. For many people, it is a way to care for the world while enjoying something special. My Ocean Jewellery is one brand that brings this idea to life. Their journey began with a deep love for the sea. They saw the beauty of the ocean and also the growing problem of plastic waste. Instead of looking away, they decided to take action.
In this case study, you will discover how My Ocean Jewellery got started, what makes their products stand out, and why their work with sustainable jewellery is important. You will also see how Wholesale Suite helped them share their story with more people and bring hope to the ocean, one bracelet at a time.
About My Ocean Jewellery
It all started when Nikky and Natasha were concerned by the amount of trash they found in the oceans around the world. This problem inspired them to take action to help the sea.
To fight ocean pollution, Nikky and Natasha started Mi Moana. A significant part of Mi Moana’s mission is to help others understand the importance of caring for the sea.
To support Mi Moana, Nikky and Natasha founded My Ocean Jewellery. Every time someone buys their sustainable jewellery, a portion of the purchase goes to Mi Moana. This helps pay for more clean-ups and ocean-saving projects.
We sell jewellery that is shower proof and sea proof. With our My Ocean collection, we support our association in Spain. We regularly clean beaches, and we work with a group of divers to clean plastic from the ocean. We use this plastic as decoration on our bracelets. Every month, we collect around 150 kilos of plastic waste.
—Natasha Wegloop, Founder, My Ocean Jewellery
Handmade with love from the ocean
Every bracelet from My Ocean Jewellery holds a special story. It is shaped by the waves, the sand, and a strong promise to care for the sea. My Ocean Jewellery believes in making sustainable jewellery that turns ocean pollution into something meaningful, beautiful, and lasting.
Each year, the team at My Ocean Jewellery collects tons of plastic waste from beaches and seas in Spain. They collect bottle caps, broken fishing gear, and other plastic debris that could harm marine creatures. Instead of letting this plastic hurt the ocean, they use it to decorate their jewellery.
Creating sustainable jewellery is crucial at every stage. One of the things that makes their sustainable jewellery special is the use of blue ocean plastic. The team cuts this plastic by hand and places it into their custom cups. My Ocean Jewellery uses plant-based resin to seal the ocean plastic in each cup.
Moreover, every bracelet they create is one of a kind. Each piece contains a unique blend of plastic, ensuring that no two pieces are ever the same. When someone wears their sustainable jewellery, they are wearing a real piece of the ocean. They are also helping to protect the sea for the future.
Celebrating the ocean’s wonders
The sea inspires every piece of jewellery. Each bracelet is a tribute to the ocean’s strength, mystery, and beauty. By sharing the stories behind the plastic, shells, and pearls in their sustainable jewellery, My Ocean Jewellery hopes that every person feels closer to the ocean each time they wear it.
Moving Into Wholesale: A New Journey
After sharing their story and mission with many people, some customers and shops began asking if they could purchase the jewellery in larger quantities. This was the first sign that other people wanted to join the mission and help spread the word about sustainable jewellery.
Nikky and Natasha saw this as a great opportunity to grow their business and share their message with a wider audience. They realized that selling their sustainable jewellery in larger quantities could help more shops, more customers, and even more sea life. Still, moving from selling one bracelet at a time to selling to shops was not an easy task. There were new questions to answer, such as how to maintain a sufficient stock of jewellery and how to facilitate quick and easy ordering for shops.
Hurdles in wholesale
When My Ocean Jewellery began offering wholesale, one of the biggest challenges was ensuring there was always sufficient stock. If a shop wanted to order many bracelets at once, My Ocean Jewellery needed to have enough bracelets ready to go. Sometimes, it was hard to keep up with these requests, especially since every piece of sustainable jewellery was handmade and unique.
Another hurdle was figuring out how shops could place orders. Nikky and Natasha wanted a simple system. They did not want things to get confusing or messy. They needed a tool that could help them manage wholesale orders without causing problems for their small team.
We have just started our business and several clients already asked if it was possible to buy our collection. So we had to find a suitable plugin for our webshop. The biggest hurdle is that we need to have enough in stock.
—Natasha Wegloop, Founder, My Ocean Jewellery
Before using Wholesale Suite, My Ocean Jewellery had not tried any other plugins or wholesale systems. They wanted something easy and friendly for their team and customers. Many shops do not have time to figure out complicated websites, so the system needed to be simple for everyone.
Choosing Wholesale Suite
The search for the right tool brought them to Wholesale Suite. One thing that stood out was how easy it was to talk with the Wholesale Suite team.
First of all the communication with you [Wholesale Suite team] was really fantastic. And the system is very easy to use. Even for people who are not that technical!
—Natasha Wegloop, Founder, My Ocean Jewellery
Wholesale Suite also offered features that made a big difference. For example, there is a minimum price rule that means customers have to spend a certain amount in the shop. This helps My Ocean Jewellery manage bigger orders and keep things organized.
💡 With Wholesale Prices Premium settings, you will find options to set:
- Minimum order quantity: The minimum number of products a wholesale customer must purchase.
- Minimum sub-total amount: The minimum total order value required for wholesale customers. You can set either or both, depending on your policy.
How Wholesale Suite helped the business grow
Since using Wholesale Suite, My Ocean Jewellery has seen an increase in visitors to their online shop. Now, it is easy for shops and customers to place orders for their sustainable jewellery. The process is smooth and simple, which means customers are happy and more likely to return.
We have noticed that more people are visiting our webshop and its very easy to order jewellery. Our customers have told us that they find the process very easy to use.
—Natasha Wegloop, Founder, My Ocean Jewellery
This feedback has a significant impact because it shows that Wholesale Suite is not just helping the business, but also making things better for everyone who wants to support sustainable jewellery.
Spreading The Message Further
By moving into wholesale with the help of Wholesale Suite, My Ocean Jewellery can now share its mission with more people than ever before. Shops that care about the ocean can buy the jewellery and share it in their communities. This means more bracelets sold, more ocean clean-ups, and more people learning about sustainable jewellery.
It’s a very simple procedure to set up, especially with the help from you guys [Wholesale Suite Team]. And its easy for your visitors to have this option as you never know who is visiting your online shop.
—Natasha Wegloop, Founder, My Ocean Jewellery
My Ocean Jewellery’s story demonstrates that, with the right support and resources, a small business can thrive while remaining true to its core values. Wholesale Suite has helped make their dream possible, bringing sustainable jewellery to more people and giving even more hope to the ocean.
Best Practices For Wholesaling
Wholesaling is a big step for any business. It can help you reach new audiences and share your products in multiple locations. Here are some best practices that can make your journey more rewarding:
1. Listen to your customers
Sometimes, the best ideas come straight from the people who love your products. If you hear customers or shop owners asking about buying in bigger amounts, pay close attention. Their questions are hints that a bigger market is out there. By listening, you can spot chances to grow and make your business even stronger.
2. Make everything simple
Nobody likes a confusing process. The easier it is for shops and buyers to place orders, the more likely they will keep coming back. Use steps that are easy to follow and tools that do not cause headaches. When people find it easy to order from you, they will remember it and tell others, too.
3. Always be ready
Imagine a shop wants to order a large quantity of your products at once. If you have enough stock ready, you can say yes right away! Planning ahead means you will not let good chances slip by. Keeping your shelves full and organized helps you fill orders quickly and keeps everyone happy.
You may also read about “Effective Inventory Management: 5 Strategies To Avoid Overstocks and Understocks.”
4. Pick tools that work for you
There are many systems available, but not all of them are suitable for your business. Look for tools that fit your needs and make your work easier. The right tools can help you keep track of orders, set clear rules, and monitor your performance effectively. When your tools align with your business, you have more time for things that truly matter.
🟢 Wholesale Suite has features that can help with many parts of wholesaling. For example, you can set minimum order amounts so that shops have to buy a certain number of items before they can check out. This is helpful because it keeps things fair and makes sure every wholesale order is worth your time.
5. Share what makes you special
Your story matters. Tell people why you started your business, what you care about, and what makes your products unique. When shops and buyers feel connected to your story, they are more likely to support you. Sharing your mission can help your products shine, even in a crowded market.
6. Ask and learn
Never be afraid to ask customers and shops how things are going. Their ideas can help you see what works and what can be better. Being open to feedback demonstrates that you care and are committed to doing your best. Over time, this can help your business grow and improve.
7. Keep your promises
As you start to sell more and reach new places, remember what you believe in. Stay true to your brand and your promises, even as your business grows. People notice when a company stands by its values, and it builds trust that lasts.
Takeaways
My Ocean Jewellery is proof that a business can do more than sell products; it can help change the world. By turning ocean plastic into beautiful, sustainable jewellery, they do something special for both people and the planet. Their journey demonstrates that real change often begins with a simple idea and a willingness to effect change.
In this case study article, we tackled how My Ocean Jewellery got started, and how Wholesale Suite leverages their business:
- About My Ocean Jewellery
- Moving into wholesale
- Choosing Wholesale Suite
- Their message
- Best practices for wholesaling
Most of all, My Ocean Jewellery proves that staying true to your values can take you a long way. Moreover, selecting the right tools, such as Wholesale Suite, provided them with the necessary support, even as a small team.
Every piece of sustainable jewellery they make is a promise to protect the sea and inspire others to do the same. Their journey demonstrates that with hard work, the right support, and a big dream, any business can make waves, reaching more people and leaving the world a little brighter, one piece of sustainable jewellery at a time. ✨
Pictures and product images used in this article are courtesy of My Ocean Jewellery (myoceanjewellery.com). Additional images and graphics created by Wholesale Suite.
