Customers are a huge factor to making a business successful. As a wholesaler, it is important that you get customers and make them stay. It also helps if your customers buy more, and spread the word about you. Providing good tools to make the wholesale business easier and better for your customers can go a long way.
Making your ordering, and delivery process as efficient and streamlined as possible can help ensure customer satisfaction. Having an e-commerce website that is responsive and easy to navigate can encourage your customers to come back. Happy and satisfied customers help with business viability. This is one reason why better tools should be available to your customers to make their wholesale experience a memorable one.
Why You Should Give Your Customers Better Tools
1) You are empowering your wholesale customers
By creating an online platform for your business, you are expanding your reach and availability to your customers. Being online allows them to get what they want by themselves. Having the capability to order at a time that is convenient for your customers bridges the limitation that a physical store might have.
Having an e-commerce website also enables your customers to go through all the products and services you have in an easier way. It also allows them to place orders, cancel orders, or look up details about your business all in the same place.
The ability to do these without having to go to a store is simpler and can be more convenient. Empowering your customers this way can get you more business.
2) Possibility for a wider reach
Better tools for your customers means better coverage, a wider reach, and a larger audience. A responsive website with mobile capability will ensure that your website is easily accessible to carry out their business.
When a website is responsive, available on different devices and browsers, and is easy to navigate, it eliminates factors that your audience might have in reaching you. In time, these visitors become customers, and this gives you a better platform to sell to more people.
3) Streamlines your wholesale business operations process
Building a system for your wholesale operations makes it easier for you and your customers to work together. With an automated customer service, your customers won’t have to wait before they can talk or chat with a customer rep. Automating your emails will ensure that your customer can get all the necessary information that you want them to get, at the time you want them to get it.
Having an efficient system can lessen the managerial burdens on yourself, and increase productivity. It can also improve customer’s experience when doing business with you.
4) Makes transactions easier for your customers
Selling good products and services alone won’t ensure loyal customers. The efficiency of their whole buying experience is very important to them as well.
One problem customers might have is a limitation of certain payment methods. Some wholesalers are not flexible on this, which may not be convenient for many of their customers. This ends up with abandoned carts that are certainly a problem for wholesalers.
Provide customers with several payment options. Also, provide your customers with several delivery options. Your customers should be aware of when to expect their orders to arrive. Providing a system for tracking of their orders once it is shipped is important as well.
5) Improves customer loyalty
Providing tools for your customers to have a positive experience with your company also helps them improve their businesses. The relationship between you and your customers doesn’t end once you have made a sale, it continues beyond that. You can share information on improvements to your customers that they can apply to their businesses
This shows your customers that you care for them as people and not just entities that you conduct business with. Being generous with what you know can help improve customer loyalty.
6) Opportunity for customer reviews and increased sales
Having a positive customer experience can give way to positive customer reviews. Potential customers usually check customer reviews first before they make a purchase. Reviews from satisfied customers give them assurance of the quality of your products and services.
Honest reviews and testimonials about your business will make your brand a trustworthy name and give you a good reputation. This will give you better exposure and can convince more people to buy from you and help increase sales.
Giving your customers the right tools will improve your chances of enjoying these benefits. Making your customers happy and keeping them satisfied will open up more opportunities for you and your business. Doing all you can for your customers always pays off.