Wholesale coffee roasters like OZO Coffee Roasters do more than just roast beans. They serve cafés, restaurants, and grocery stores that rely on a steady supply of fresh, high-quality coffee. For them, having the right system to handle wholesale orders is just as important as the coffee itself.
Since 2007, it has been known for its small-batch roasting and strong relationships with ethically sourced farms around the world. What started as a single café quickly became a wholesale operation supporting a wide range of businesses.
As their wholesale network expanded, OZO Coffee Roasters sought better ways to serve its B2B customers. They wanted to offer special pricing, faster ordering, and a smooth online experience. That’s when they started using Wholesale Suite—a tool built to support the unique needs of their wholesale and retail customers.
About OZO Coffee Roasters
OZO Coffee Roasters is a wholesale coffee roaster and retail operator with pride in quality, relationships, and consistency. Since opening its first café in 2007, it has grown into a trusted name for both retail and wholesale customers. Its facility is based in Boulder, Colorado, where it prepares fresh coffee in small batches.
What makes OZO Coffee Roasters stand out is its care in every step. They work directly with coffee farms worldwide, ensuring their beans are grown responsibly and carefully harvested. This sourcing focus helps them deliver consistent quality coffee while supporting farming communities.
Their mission…
OZO Coffee Roasters’ mission is to bring people together through coffee. They aim to make a positive impact by investing in ethical sourcing, supporting staff, giving back to their community, and offering excellent service to wholesale and retail customers.
Their practices…
OZO Coffee Roasters is dedicated to sourcing coffee that’s grown ethically and sustainably. They work closely with farmers to maintain quality from seed to cup, and many of their beans carry Organic, Fair Trade, or Rainforest Alliance certifications. Their roasting process is done in small batches with care, and they prioritize sustainable packaging—from compostable materials to refillable containers—at every step of their business.
Today, OZO Coffee Roasters offers more than beans. Along with blends and single-origin coffee, they provide instant coffee, private label services, and barista training. Their team works with cafés, restaurants, and grocery stores across Colorado.
As one of the growing wholesale coffee roasters in the U.S., OZO Coffee Roasters continues to build long-term partnerships with businesses that care about quality. Their approach blends great coffee with strong service, which is why numerous clients return repeatedly.
Challenges In Managing Wholesale Operations
Being one of the region’s most active wholesale coffee roasters, OZO Coffee Roasters had to find a way to support many different types of wholesale buyers. From busy cafés to small grocery stores, customers had their own needs, order sizes, and prices. At first, the team handled this using email, spreadsheets, and manual updates.
While this worked initially, it became more complex as their wholesale business grew. New accounts meant more pricing setups. Some customers needed certain products hidden, while others had custom rates. Keeping track of all this manually took time and increased the chance of mistakes.
We’ve been offering wholesale since 2007, shortly after opening our first café. As we grew, managing wholesale accounts became more complex—especially as we began serving a wide range of clients with different product needs and pricing structures. Our biggest hurdles were offering personalized pricing, streamlining the order process, and ensuring the right products were visible to the right accounts.
—Christine Westlake, CEO of OZO Coffee Roasters
Another challenge came from the order process itself. Without a dedicated wholesale system, many buyers had to scroll through products meant for retail shoppers. This slowed things down for clients and the team managing orders behind the scenes.
OZO Coffee Roasters realized it needed a more innovative way to manage wholesale as it grew. It didn’t want a complicated setup—just a simple, reliable system to keep up with its growth.
Why OZO Coffee Roasters Chose Wholesale Suite
OZO Coffee Roasters began searching for a better solution as its wholesale needs grew. Like many wholesale coffee roasters, it wanted something that worked with its current WooCommerce setup but could also handle custom pricing, product visibility, and faster orders.
They looked at other tools but found them too limited or too complex. Some plugins needed extra coding, and others did not offer key features like tiered pricing or role-based product access. What they needed was something complete but easy to use.
That’s when they found Wholesale Suite.
We chose Wholesale Suite because it offered a robust, integrated solution tailored to our exact needs. It gave us a more professional way to handle pricing tiers, visibility controls, and customer-specific experiences. We appreciated that it worked seamlessly with WooCommerce and didn’t require us to rebuild our entire backend.
—Christine Westlake, CEO of OZO Coffee Roasters
For OZO Coffee Roasters, Wholesale Suite stood out because it was designed with wholesale customers in mind. It allowed them to create different prices for different types of customers and show certain products only to wholesale buyers, which helped clean up the buying experience.
Most of all, Wholesale Suite worked well with their WooCommerce store. They didn’t have to rebuild anything. Instead, they were able to keep the tools they liked while adding new features that improved their wholesale process.
The Features That Made A Difference
When OZO Coffee Roasters started using Wholesale Suite, they found it much easier to manage their store. Here are the features that helped them the most:
- Tiered pricing – OZO Coffee Roasters sets different price levels based on the type of buyer, which encourages larger orders and helps them manage pricing reasonably.
- Role-based product visibility – They were able to show products only to the right customers. Wholesale buyers no longer had to scroll through retail items, which makes their site feel cleaner and easier to use.
- Minimum order rules – These rules encouraged bulk buying. It helped reduce small orders and allowed better planning for shipping and inventory.
- Wholesale Order Form – This form replaced the usual product catalog with one searchable page. Clients could quickly find what they needed and place complete orders in just a few clicks.
Results After Using Wholesale Suite
The changes were evident once OZO Coffee Roasters started using Wholesale Suite, and the process felt smoother. Here are some of the key improvements they saw:
- Faster order process – Clients could log in, find the needed products, and complete their orders in minutes. There was no more confusion or long waiting time.
- Fewer mistakes – With clear pricing and product visibility, there were fewer mix-ups and back-and-forth messages.
- Less admin work – Instead of updating spreadsheets or responding to every inquiry by email, the system handled most tasks, which then frees up more time for other parts of the business.
- More repeat orders with better customer experience – Buyers appreciated how easy it was to order. They didn’t have to scroll through retail products or email for special prices. Everything was ready for them as soon as they logged in.
- Room to grow without custom code – OZO Coffee Roasters was able to scale their wholesale store without relying on custom-built solutions. This saved time and allowed them to stay focused on running the business.
Our wholesale order process is now significantly smoother, both for our team and for our clients. Customers can log in and quickly find what they need without confusion. Internally, it has reduced errors, cut down on admin time, and allowed us to scale without needing a custom-coded solution. We’ve also seen improved re-order rates from clients thanks to the streamlined experience.
—Christine Westlake, CEO of OZO Coffee Roasters
These results helped them grow their wholesale business without being held back by manual tasks. Now, their team focuses more on building strong client relationships and expanding their reach in Colorado and beyond.
Advice For Growing Your Wholesale Coffee Business
OZO Coffee Roasters believes every wholesale business needs a system specifically for B2B. Based on their experience, they recommend not waiting until things become too complex. Setting up the right system early helps prevent growing pains later on.
If you’re managing a WooCommerce store and want a wholesale solution that just works—without having to duct-tape a dozen plugins together—Wholesale Suite is absolutely worth it. It’s customizable, well-supported, and will save you hours of admin work. The investment pays for itself quickly in efficiency alone.
—Christine Westlake, CEO of OZO Coffee Roasters
That’s why OZO Coffee Roasters encourages choosing tools that genuinely support their work. Running a wholesale store is already busy. The right system should make things more efficient, not the other way around. For OZO Coffee Roasters, Wholesale Suite didn’t just solve daily tasks; it gave them room to grow, stay focused, and build better relationships with the people they serve.
Takeaways
OZO Coffee Roasters is one of the many wholesale coffee roasters that chose Wholesale Suite to manage their B2B operations as they continued to grow. With a larger customer base, more complex pricing needs, and a broader product line, their team needed a system that could handle wholesale demands without slowing them down.
In this article, we discussed how OZO Coffee Roasters used Wholesale Suite to improve its B2B operations:
- About OZO Coffee Roasters
- Challenges in managing wholesale operation
- Why they chose Wholesale Suite
- Features that made a difference
- Results after using Wholesale Suite
- Advice for growing your wholesale coffee business
If you’re building your own wholesale coffee business, what’s been working for you so far? Let us know in the comments!
