Designing the perfect WooCommerce homepage isn’t as complicated as you might imagine. There are a lot of best practices that most successful e-commerce websites follow and if you know what they are, you can copy the blueprint to their success.
Even something as simple as including a clear Call-to-Action (CTA) at the top of your WooCommerce homepage can make a significant difference in conversions. If you combine that with fantastic product images, you’re off to a great start.
In this article, we’ll talk about six things you can do to make the perfect Woocommerce homepage both for wholesaling and regular stores. Let’s get to it!
1. Use a Clear Headline That Conveys Your Store’s Unique Value Proposition
E-commerce stores tend to be chaotic affairs, particularly once you get into offering hundreds of products. With so many items and pages to navigate, online stores can be rather overwhelming for visitors.
Ideally, you want to let new visitors know what makes your store unique as soon as your homepage starts to load. The best way to do that is by including a clear headline at the top of the screen. That headline should let users know what they can expect from your store before they even begin to scroll down:
If you’re in the middle of a Black Friday sale, for example, your WooCommerce store’s headline should reflect that. Additionally, you’d also want to include for how long the offers will last, to avoid any confusion.
Store’s headlines can vary depending on the season or due to special events. However, during the rest of the year, you can stick with a simple headline that tells visitors about what kind of products you sell or what sets your store apart.
2. Add CTAs Throughout Your WooCommerce Homepage
CTAs are prompts that tells users to take specific actions on your website. A successful WooCommerce homepage is all about getting users to visit specific product pages and stay on your store for as long as possible. One of the best ways to achieve that is to prompt visitors to take specific actions throughout that homepage.
Two of the most common examples of the types of CTAs that you can find on an online store are email signups and prompts to make a purchase:
Since a WooCommerce homepage can include links to dozens of sections and/or products, it’s in your best interest to spread CTAs throughout its length. By doing so, you increase the chances that visitors will click on at least one of them.
One of the best things that you can do is to include a CTA at the top of your homepage, preferrably right under its main header. For a lot of shops, that CTA can be as simple as “Shop Now” but you can get creative depending on the offers that you have under your sleeve.
The eBay homepage, for example, uses a slider section as its header, which includes multiple CTAs for different offers. If you want to emulate that approach, it may help you increase conversions.
3. Include Featured Product and Category Sections
A lot of times, people will visit your WooCommerce store without knowing precisely what they want to buy. One of the best ways to give those users a hand is by including featured product and category sections on your WooCommerce homepage:
The goal of those sections is to tell visitors “Hey, this is what everyone else is buying, so why don’t you take a look?”. Moreover, both sections enable you to point visitors to take a look at the products that you’re most interested in selling.
For example, if you have specific products that offer your fantastic margins, those are prime candidates to feature prominently on your WooCommerce homepage. By providing those products with an extra bit of spotlight, you increase the chances that users will click on them and perhaps decide to make a purchase.
4. Include Testimonials, Reviews, and/or Case Studies
It should go without saying that product testimonials are one of the most powerful tools at your disposal to drive sales. Having a lot of reviews on your store is useful for a lot more than telling users what items to buy. Here are some of the many ways in which reviews and testimonials can help your store thrive:
- Having a lot of reviews tells new users that your store is trustworthy.
- Reviews provide other customers with more product details than you might be able to include on your own.
- Recent reviews tell users that your store is active.
Considering how useful reviews and testimonials can be, it’s in your best interest to include them within your WooCommerce homepage as well.
The more reviews that you include, the more trustworthy your WooCommerce homepage will seem. Likewise, if you have the space to include reviews that go into detail about your service or products, they might have a bigger impact on customer trust.
5. Add Trust Symbols to Your WooCommerce Homepage
Trust ‘symbols’ come in a lot of shapes. Customer reviews and testimonials are some of the most compelling, but far from your only options. Other types of trust symbols that you can add to your WooCommerce homepage include:
- Security badges
- Logos from publications that have featured your store
- Symbols for the payment processors that your store uses
- Awards that your store has received
All those elements have one thing in common, which is that you can use them to build trust with new customers. A lot of users might be wary about making purchases from stores that they don’t know. By including trust symbols on your WooCommerce homepage, you send a clear signal that tells them your store is one of the good ones.
The best place to include trust symbols is at the bottom of your WooCommerce homepage. That way, users that are still on the fence will see the elements and it can help them decide whether to stay or not.
6. Include a Comprehensive FAQ Section
One of the most common reasons why users leave your WooCommerce homepage is that they have a lot of questions that they can’t find the answers to. In many cases, visitors would rather leave rather than hunt down those answers.
That’s why one of the best things that you can do to increase engagement on your store is to add a Frequently Asked Questions (FAQ) section to your WooCommerce homepage:
The goal of that FAQ section should be to answering all the most common questions that visitors have about your store and the products or services that you offer.
Although that amount of information can take up a lot of space, there are ways to circumvent that problem. For example, you can include expandable sections, such as the ones in the example above.
With that approach, visitors can expand the answers only for the questions that they’re interested in. That way, the FAQ section won’t take over the entire WooCommerce homepage and you still get to reap all of its benefits.
Making the perfect WooCommerce homepage is all about following best e-commerce practices. For example, adding a compelling headline and a clear CTA at the top of your homepage can have a dramatic impact on conversions.
Let’s recap what are the best ways to improve your WooCommerce homepage:
- Use a clear headline that convey’s your store’s value.
- Add CTAs throughout your homepage.
- Include featured product and category sections.
- Include testimonials, reviews, and/or case studies.
- Add trust symbols to your homepage.
- Include a comprehensive FAQ section.
Do you have any questions about how to make the perfect WooCommerce homepage? Let’s go over them in the comments section below!