Do you have a business that sells products to customers on a wholesale arrangement?
If so, then this article will show you 5 ways you can improve the experience these customers with your business.
In-turn, happier wholesale customers should lead to more frequent orders, larger orders and a relationship where they genuinely love doing business with you.
1# Move from using spreadsheets to an online system
When you first started selling to wholesale customers you probably only had one or two customers to deal with. In these scenarios, starting out with a manual price list can be workable.
But this manual process of updating pricing spreadsheets and ensuring wholesale customers are always ordering with the latest prices in mind can be stressful and time-consuming.
That’s why it’s important that you move your system to an online solution as soon as possible.
In WooCommerce, you can run your online retail sales alongside your wholesale business (with a little help from our wholesale WooCommerce extensions).
You can even do it for free! See our guide on how to set up basic wholesale pricing in WooCommerce.
2# Setup a streamlined ordering interface
The next step to keeping your wholesale customers happy is to provide them with the tools to make orders efficiently.
For wholesale customers, time is money, and stuffing around on your website all day browsing through your retail product pages is time-consuming for them and a waste of everyone’s time.
Most wholesale customers will already know what products they want to order and just need to make the order.
That is where our wholesale order form plugin comes in handy by creating an interface that was purpose-built to be streamlined for their needs.
3# Setup a proper registration/approval process
If there is one thing that improves the image of your company it’s how you onboard your new customers.
For wholesale, this is ultra important because wholesale customers are big spenders and need to feel secure in their dealings with you.
For your incoming wholesalers, it looks more professional to have a dedicated registration and login area just for them.
Likewise, a set flow of registration and approval emails is somewhat expected for wholesale on-boarding.
Our wholesale lead capture plugin takes care of all of these requirements.
4# Create a wholesale only area on your site
As mentioned above, wholesale customers have different requirements for you as a business than retail customers.
They often will need access to documentation, wholesale ordering procedures, product information and more. But you generally don’t want to expose this information to retail customers because it could also be sensitive in nature.
Follow this guide to create a special wholesale only area on your WooCommere store.
5# Consider running wholesale only promotions
Finally, on occasion, it’s good to treat wholesale customers with a bit of unique marketing attention.
For example, if you have stock you need to clear or want to kick start a new product range, then running a wholesale specific promotion might do the trick.
You can install a marketing tool like the free Just-In-Time Sales Offers plugin which lets you target popups to wholesale customers only when they are logged in (you’ll need the premium version for this kind of targeting, but you can test the plugin out anyway).
This kind of popup offer can convert really well for existing customers and it’s a great way to capitalize on the ordering impulse to grab something last minute, especially when it’s a great deal.