How To Create A Wholesale Line Sheet For WooCommerce Store

If you run a wholesale business through WooCommerce, you have probably invested real time setting up wholesale pricing tiers, a registration form, and an order form. But when a buyer asks you to send over your wholesale line sheet, do you have one ready to go?

A professional wholesale line sheet is one of the simplest sales tools you can create, and it makes a real difference in how buyers perceive your business. This guide covers what a wholesale line sheet is, what it should include, how to build one step by step, and how to connect it to your WooCommerce store so buyers can move from browsing your line sheet to placing their first order online.

What Is A Wholesale Line Sheet?

A wholesale line sheet is a document that presents your product catalog to potential wholesale buyers. It typically runs one to four pages and includes product images, names, SKU numbers, wholesale pricing, minimum order quantities, and ordering instructions. Think of it as a sales sheet built specifically for B2B buyers.

It is not the same as a product catalog, which tends to be longer and leans heavily on lifestyle imagery and brand storytelling. A line sheet is also not a simple price list, which usually lacks product images and branding. Your wholesale line sheet sits in the middle: concise enough that a buyer can review it in a few minutes, yet detailed enough that they have everything they need to make a purchasing decision.

You need a wholesale line sheet in several situations:

• Trade shows and industry events, where buyers expect printed materials they can take with them
• Buyer meetings, where you need to present your products quickly and professionally
• Email outreach to potential wholesale accounts who want to see your offerings before committing
• Sales rep kits, so your reps have a consistent, branded document to share with prospects

According to McKinsey research, B2B buyers now use an average of ten channels across their purchasing journey. Your wholesale line sheet is one of those channels, and it needs to look as professional as the rest of your wholesale operation.

What To Include In Your Wholesale Line Sheet

Every element on your line sheet serves a purpose. Here is what belongs on it and why.

Company branding and contact information

Start with the basics: your company logo, business name, website URL, phone number, and email address. Include the URL of your wholesale registration page prominently so new buyers know exactly where to sign up. This is the first thing buyers see, so it should look professional and be easy to reference.

Product images

Use high-quality product photos with a consistent style. White backgrounds work best for line sheets because they keep the layout clean and let the products stand out. Avoid lifestyle shots here and save those for your catalog or marketing materials. Buyers reviewing a line sheet want to see the product clearly, not the setting.

Product names and SKU numbers

Every product needs a clear, descriptive name and a unique SKU number. Buyers use SKU numbers when placing orders, referencing products in emails, and communicating with their own purchasing teams. If your products do not have consistent SKUs, set them up in WooCommerce before building the line sheet.

Wholesale pricing

List the wholesale price for each product. If you offer multiple pricing tiers (for example, one price for retailers and a different price for distributors), you can either show the tiers on the sheet or note “pricing varies by account tier” and direct buyers to register for their specific pricing.

The pricing on your line sheet should match what buyers see when they log into your WooCommerce store. Nothing erodes trust faster than a sheet that quotes one price and a website that shows another. For help structuring your numbers, see our wholesale price list example.

Minimum order quantities

Include the minimum order quantity (MOQ) for each product, along with any overall order minimums. Buyers need this information upfront to assess whether your products fit their purchasing budget and inventory plans.

Available variants

If your products come in different sizes, colors, materials, or other variations, list them clearly. Use abbreviated labels (S/M/L/XL for sizes, color swatches or names for colors) to keep the layout compact. Buyers want to know the full range of options before they place an order.

Ordering instructions

This is where your line sheet connects to your WooCommerce store. Include clear instructions on how to place an order:

• Your Wholesale Order Form URL for online ordering
• Your wholesale registration page URL for new buyers who need to create an account
• An email address or phone number for buyers who prefer to order directly

Make these instructions prominent. The entire purpose of the line sheet is to move buyers toward placing an order.

Payment terms and shipping information

List your standard payment terms (Net 30, Net 60, prepayment required for first orders, and so on) and basic shipping details (lead times, carriers, free shipping thresholds where applicable). For complete terms, point buyers to your wholesale agreement. You can also pair your line sheet outreach with well-written wholesale email templates to make a strong first impression.

How To Create A Wholesale Line Sheet (Step By Step)

There are two main approaches to creating a line sheet, and the right one depends on your catalog size and design needs.

Option 1: Use a design tool for a polished layout

If you want a visually polished wholesale line sheet that matches your brand identity, use a design tool like Canva or Adobe InDesign. Canva offers free line sheet templates that you can customize with your logo, colors, and product images. InDesign gives you more control over layout and typography if you have design experience.

The process looks like this:

1. Choose a line sheet template or create a custom layout
2. Add your company logo, name, and contact information to the header
3. Create a product grid with space for images, names, SKUs, prices, and MOQs
4. Drop in your product images and fill in the details for each item
5. Add ordering instructions and payment terms to the footer
6. Export as a PDF for digital distribution and printing

This approach works best for store owners with smaller catalogs (under 50 products) who want a design-forward document that reflects their brand.

Option 2: Use a spreadsheet for a simpler approach

For larger catalogs or products that change frequently, a spreadsheet-based line sheet is more practical. Use Google Sheets or Microsoft Excel to build a formatted document with columns for product image, name, SKU, price, MOQ, and variants.

A spreadsheet version will not be as visually striking as a designed one, but it is far easier to update. When you add new products or change pricing, you adjust the spreadsheet and export a fresh PDF. For catalogs with hundreds of products, this is often the only realistic option.

Export your product data from WooCommerce

If you have a large WooCommerce catalog, manually entering every product name, SKU, and price into a line sheet is tedious and error-prone. Export your product data directly from WooCommerce instead. Tools like those from Visser Labs can export your WooCommerce product data (names, SKUs, prices, descriptions, categories) into a CSV file.

You can then use that CSV as the foundation for your line sheet, whether you import it into a design tool or build the spreadsheet version. This is especially valuable when you update the sheet regularly: export the latest data, refresh the template, and you have a current line sheet in minutes instead of hours.

Example line sheet layout

Here is a template structure you can follow when building your own wholesale line sheet:

Header:

• Company logo (top left)
• Company name and tagline
• Contact: email, phone, website
• Season or collection name (for example, “Spring/Summer 2026”)

Product grid (repeat for each product):

• Product image (high quality, white background)
• SKU number and Product name
• Wholesale price per unit
• Minimum order quantity
• Available sizes, variants, and colors

Footer:

• “Place orders online:” followed by your wholesale order form URL
• “New buyers: register at” followed by your registration page URL
• Payment terms (for example, “Net 30 for approved accounts”)
• Shipping: estimated lead time and carriers
• “Full terms:” followed by your wholesale agreement page URL
• “Pricing valid through [date]”

Research from Bain & Company notes that B2B buyers now form strong opinions about a vendor well before they ever speak to a sales rep. That makes the clarity of a document like your wholesale line sheet matter more than ever.

How Your WooCommerce Store Supports Your Wholesale Line Sheet

The line sheet is the sales tool. Your WooCommerce store is where orders actually happen. Here is how the two work together.

Direct buyers to your wholesale registration form

Every wholesale line sheet should include the URL of your wholesale registration form. When a buyer reviews your sheet and decides to order, they need a clear path to create a wholesale account on your store. Wholesale Lead Capture gives you a custom registration form where buyers submit their business details and get approved for wholesale access. Print this URL in the footer and include it in any email you send alongside the line sheet, because the fewer steps between “I’m interested” and “I have an account,” the better.

Match your line sheet pricing to your WooCommerce pricing tiers

This part is critical. If your line sheet shows one price and your store shows another, buyers will lose trust. Use Wholesale Prices Premium to set up the same pricing tiers in WooCommerce that you reference on your sheet. If you offer tiered pricing (different prices for retailers versus distributors), either list all tiers on the sheet or clearly indicate that pricing depends on account type and that buyers will see their specific pricing after registration.

Include your wholesale order form URL for online ordering

After reviewing the line sheet, a buyer’s next step should be placing an order. Include a direct link to your Wholesale Order Form so buyers can go straight from reviewing products to ordering them. The order form provides a single-page, search-and-filter ordering experience built for bulk wholesale purchasing.

Reference your wholesale agreement for terms

The payment terms and shipping information on your sheet should summarize your full wholesale agreement. Direct buyers to the full agreement for complete terms and conditions. This keeps the line sheet concise while ensuring the legal details are documented in a place buyers can access.

Wholesale Suite gives your WooCommerce store everything it needs to support the line sheet: Lead Capture for registration, Prices Premium for pricing tiers, and the Order Form for the ordering experience. Wholesale Suite bundle includes all three and more!

Tips For Wholesale Line Sheet Design

A few practical tips to make your wholesale line sheet as effective as possible.

Keep it clean

White space is your friend. Use a grid layout with consistent spacing, and resist the urge to cram too many products onto one page. Buyers scan line sheets quickly, so make it easy for them to find what they need.

Use consistent branding

Your line sheet should look like it comes from the same business as your website, so use the same colors, fonts, and logo placement. Research by Lucidpress (now Marq) found that consistent brand presentation across platforms can increase revenue by up to 23%. Your line sheet is part of that brand experience.

Update it regularly

Review and refresh your sheet whenever you add new products, change pricing, or start a new season. Include a note stating “pricing valid through [date]” or “current as of [date]” so buyers know the information is up to date.

Use PDF format for digital distribution

PDF preserves your layout across devices and is easy to email, download, and print. Avoid sending line sheets as Word documents or raw spreadsheets, since they may appear differently across computers.

Keep it concise

Aim for one to four pages. If your catalog is too large for that, create separate line sheets by product category or collection. Buyers will not read a 20-page document, but they will review a focused two-page sheet for the category they care about.

Start Building Your Wholesale Line Sheet

A wholesale line sheet is one of the simplest ways to look professional and make it easy for buyers to evaluate and order your products. Whether you are preparing for a trade show, reaching out to new retail accounts via email, or equipping your sales reps with materials, a well-designed line sheet provides buyers with everything they need in one concise document. It does the convincing so your store can do the selling.

The strongest setup pairs a clean wholesale line sheet with a WooCommerce store powered by Wholesale Suite. The sheet brings buyers in, and your store handles registration, pricing, and ordering from there. That combination is how professional wholesale businesses run, and it is well within reach once your line sheet and store point buyers along the same clear path.

Here is what we covered in this article:

1. What a wholesale line sheet is
2. What to include in your wholesale line sheet
3. How to create a wholesale line sheet step by step
4. How your WooCommerce store supports your wholesale line sheet
5. Wholesale line sheet design tips

Frequently Asked Questions