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Dealing with payment gateway processing costs is a bothersome necessity when you’re an online retailer. Unfortunately, WooCommerce doesn’t include any way for you to recoup this expense through surcharge fees, either.
However, our Wholesale Suite plugin does. By applying surcharge fees to certain payment options for your online store, you can discourage customers from using the gateways that are the most costly for you, and cover the cost if they decide to pursue those methods anyway.
In this post, we’ll discuss the role surcharge fees play in e-commerce. Then we’ll show you how to add them to your WooCommerce site using Wholesale Suite. Let’s go!
Annual Sports Betting Events in the US You Can’t Miss
As the excitement of sports transcends arenas and stadiums, it finds a new home in the realm of sports betting events across the United States. Every year, these events bring together enthusiasts, professionals, and casual fans alike for an electrifying display of skill, strategy, and sheer adrenaline. From the thrill of March Madness to the spectacle of the Super Bowl, the annual sports betting calendar in the US is packed with events that captivate audiences and redefine the way we experience sports.
In this article, we delve into the pulsating world of annual sports betting events in the US that you simply can’t afford to miss. From the iconic Kentucky Derby to the strategic battles of the World Series, we explore the rich tapestry of betting opportunities that these events offer. Join us as we uncover the traditions, trends, and triumphs that make these events a cornerstone of the American sports landscape, promising unforgettable moments and unforgettable winnings for those willing to take the plunge.
The Thrilling World of March Madness Betting
When it comes to annual sports betting events in the US, there are a few that stand out as must-see for enthusiasts. The Super Bowl, known for its massive betting volume and diverse range of prop bets, is a highlight on the sports betting calendar. Additionally, the March Madness tournament is a thrilling event that attracts a flurry of betting activity with its bracket challenges and unpredictable outcomes.
Another event not to be missed is the Kentucky Derby, a prestigious horse racing event that captures the attention of both seasoned bettors and casual fans alike. For those looking to experience the excitement of these events and more, Betzonic USA offers a comprehensive platform for sports betting enthusiasts to engage with their favorite events and place their bets with ease and convenience.
High Stakes and Excitement: The Kentucky Derby Betting Experience
1. The Super Bowl: Undoubtedly the most anticipated sports betting event in the United States, the Super Bowl attracts millions of viewers each year. Known for its exciting gameplay, star-studded halftime show, and memorable commercials, the Super Bowl is a prime opportunity for sports bettors to wager on various aspects of the game, from the final score to individual player performances. With a wide range of betting options available, the Super Bowl offers an electrifying betting experience for both seasoned gamblers and casual fans alike.
2. March Madness: College basketball fans and sports bettors alike eagerly await the annual NCAA Men’s Basketball Tournament, also known as March Madness. With 68 teams competing in a single-elimination format, March Madness offers non-stop action and upsets, making it a thrilling event for betting enthusiasts. From filling out brackets to wagering on individual games, March Madness provides ample opportunities for bettors to test their luck and knowledge of college basketball.
3. Kentucky Derby: Horse racing enthusiasts flock to Churchill Downs in Louisville, Kentucky, every year to witness the “Run for the Roses,” also known as the Kentucky Derby. As one of the most prestigious horse races in the world, the Kentucky Derby is a popular event for sports bettors looking to indulge in some high-stakes wagering. From picking the winning horse to placing exotic bets, the Kentucky Derby offers a unique and exciting betting experience that combines the thrill of horse racing with the chance to win big.
Betting on the Gridiron: The NFL Super Bowl Spectacle
Experience the thrill of sports betting at some of the most exciting annual events in the United States. The Kentucky Derby, known as “The Most Exciting Two Minutes in Sports,” is a must-see event for horse racing enthusiasts and bettors alike. Held on the first Saturday in May at Churchill Downs in Louisville, Kentucky, this iconic race attracts top horses, jockeys, and spectators from around the world.
For football fans and bettors, the Super Bowl is the ultimate sports betting event of the year. Each February, the Super Bowl captivates audiences with its high-stakes game and entertaining halftime show. Whether you’re a seasoned bettor or just looking to join in on the fun, the Super Bowl offers a wide range of betting options, from traditional point spreads to exotic prop bets.
If basketball is more your style, March Madness is a sports betting extravaganza not to be missed. The NCAA Men’s Basketball Tournament features 68 college teams battling it out in a single-elimination format. With bracket pools, office pools, and online betting platforms, March Madness offers endless opportunities for fans to get in on the action and test their luck.
Fast Cars and Big Bets: The NASCAR Daytona 500 Racing Event
For sports enthusiasts and bettors alike, the US hosts several annual sports betting events that are must-attend experiences. The Super Bowl is undoubtedly the pinnacle of sports betting events in the country, with millions of dollars wagered on the game each year. The excitement surrounding the game, halftime show, and various prop bets make it a thrilling event for both avid fans and casual viewers looking to get in on the action.
Another major sports betting event in the US is the NCAA March Madness tournament. The tournament’s single-elimination format and bracket challenges attract a massive betting audience, with fans trying to predict the outcomes of each game. The upsets, buzzer-beaters, and Cinderella stories that unfold during March Madness create a captivating atmosphere for sports bettors, making it a can’t-miss event for those looking to engage in some friendly competition and wagering.
With a plethora of annual sports betting events taking place across the United States, enthusiasts have a wide array of thrilling opportunities to immerse themselves in the excitement of wagering on their favorite sports. From the legendary Super Bowl to the prestigious Kentucky Derby and the adrenaline-pumping March Madness, these events offer not only the chance to place bets but also to experience the electrifying atmosphere that comes with high-stakes competitions. Whether you’re a seasoned bettor or a casual sports fan looking to add some extra thrill to your viewing experience, these events are a must-attend for anyone seeking an unforgettable sports betting adventure.
Understanding E-Commerce Surcharge Fees
As you may already know from running your e-commerce site, some online payment gateways and credit card companies have processing fees for merchants. These expenses are usually a relatively small percentage of each sale made on your site:
‘Surcharging’ passes this expense on to the customer. That way you can provide convenient payment methods without losing hundreds or even thousands of dollars from your sales.
It’s important to note that surcharge fees are prohibited in certain states. It can also put customers off and discourage them from making purchases on your site because they feel like they have to pay ‘extra’ for your products.
Some retailers work around these roadblocks by offering discounts for certain payment types instead. This provides positive reinforcement for customers to use gateways that are more affordable for you without discouraging credit card purchases.
How to Add Surcharge Fees to WooCommerce Payment Gateways (In 3 Steps)
WooCommerce does not include any native surcharging features, but our Wholesale Suite plugin does. The steps below will show you how to use it for an existing WooCommerce store.
We want to mention a second time that surcharge fees are not legal in all states. Before proceeding with these steps, make sure you’re following your local regulations.
Step 1: Install and activate WooCommerce Wholesale Prices Premium
This tool is part of our Wholesale Suite plugin bundle. When you purchase Wholesale Suite, you’ll receive a WooCommerce Wholesale Prices Premium .zip file to upload to WordPress.
Step 2: Configure your payment gateway surcharge settings
After WooCommerce Wholesale Prices is active on your site, you’ll be able to configure special pricing for wholesale customers based on WordPress user roles. You may want to explore these settings a bit more before proceeding with implementing your surcharge fees.
Once you’re comfortable with the plugin, navigate to WooCommerce > Settings > Wholesale Prices > Payment Gateway:
Then, scroll down to the Wholesale Role / Payment Gateway Surcharge section:
Fill out the required fields as follows:
Wholesale Role: To which wholesale user role the surcharge or discount should apply.
Payment Gateway: To which payment gateway(s) the surcharge or discount should apply.
Surcharge Title: The label that will identify the surcharge fee on the checkout page.
Type of Surcharge: Whether the surcharge is a fixed cost or a percentage of the customer’s total.
Surcharge Amount: The amount customers will be charged to use this gateway (enter a negative amount to apply a discount).
Taxable: Whether or not your surcharge fee is subject to taxes (consult your accountant or tax expert).
Then, click on the Add Surcharge button. You can repeat this step to add different surcharge rates to different payment gateways. You’ll see a summary of all your fees at the bottom of the screen:
You can edit or delete fees using the pencil and X icons to the right.
Step 3: Exempt certain customers from surcharge fees
In some scenarios, you might find it beneficial to exempt some of your customers from your surcharge fees. For instance, if you have been selling products wholesale for some time now, you may want to allow existing customers to continue paying their regular prices and apply your fee only to new buyers.
As we mentioned earlier, surcharge fees can be a deterrent for some customers. Working out agreements with buyers to preserve your relationships with them is key if you want to avoid new surcharge fees impacting your bottom line.
Fortunately, WooCommerce Wholesale Prices enables you to allow specific users to avoid your surcharge fees. Navigate to Users > All Users and select the individual you want to exempt from fees.
Scroll down to the Per User Wholesale Prices Settings section:
Under Override Payment Gateway Options, select Yes and enter the name of the gateway for which you want to exempt this user from fees:
You then have three options:
Use general wholesale role payment gateway surcharge: This will apply the surcharge for this payment gateway as it appears in the settings you modified in Step 2.
Do not use general wholesale role payment gateway surcharge: This will remove the surcharge for this payment gateway entirely for this specific user.
Specify payment gateway surcharge. Enables you to set a unique surcharge fee for this payment gateway that will apply only to the user whose account you’re editing.
If you select the third option, you’ll need to fill out the same fields from Step 2 to create this individual’s surcharge fee:
Remember to scroll to the bottom of the page and click on the Update User button to save your changes.
Conclusion
While it’s wise to offer your customers multiple payment options, some gateways can put a drain on your revenue with service fees. Surcharging your buyers can help you offset this expense.
In this post, we showed you how to add surcharge fees to WooCommerce using Wholesale Suite in three steps:
