Creating a wholesale policy ensures that customers know what to expect from your business. However, you might be wondering how to best share your terms and conditions with your online users.
Fortunately, with a wholesale agreement generator, you’ll be able to put your policy together in no time. Then, you can add it to your website, share it directly with customers, and even create pop-up messages.
In today’s guide, we’ll explain why you need a clear wholesale policy. Then, we’ll explain how to put one together and share it with your customers. Let’s jump in!
An Introduction To Wholesale Policy (And Why You Need One)
A wholesale policy contains all of your store’s terms and conditions. Essentially, it tells customers what to expect when interacting with and purchasing from your business.
By providing a wholesale policy, your users will better understand their rights and responsibilities. Additionally, your company should be protected against liability if customers aren’t happy with your store.
91% of online users accept terms and conditions without actually reading them. However, customers won’t be able to claim ignorance if your wholesale policy is easily accessible on your website or even sent directly to them. As long as your terms and conditions are reasonable and easy to understand, your business should be protected if customers complain about your policy.
Plus, creating a wholesale policy and sharing it with your customers is pretty easy. In this post, we’ll show you exactly how to do that!
How To Create A Comprehensive Wholesale Policy
You could write your wholesale policy from scratch. However, this can be challenging if you’re unfamiliar with legal terms, and you might make mistakes.
Therefore, we recommend using our wholesale agreement generator to generate a wholesale agreement. Simply enter your company details, minimum order amount, and restocking fee:
You’ll then instantly receive a customizable terms and conditions template:
Our template includes a wide variety of terms and conditions, including:
- The online ordering process
- Pricing and minimum order values
- Payment and shipping terms
- Product warranties
- Cancellation and return policies
- Confidentiality and customer liability
Then, you can simply copy the template, edit it as necessary, and share it with your customers. We also recommend sharing the terms with your legal counsel to ensure that the policy covers everything related to your business.
5 Ways To Implement A Clear Wholesale Policy On Your Website
There are several ways to share your wholesale policy with your customers. Let’s take a look at some of the best methods!
1. Set minimum price warnings
Setting minimum price warnings prevents customers from making small orders in your store. Although this method doesn’t communicate your entire wholesale policy, it’s an efficient way to enforce order minimums.
Customers will simply see an error message prompting them to add more products to their carts:
Additionally, Wholesale Prices Premium makes it very easy to set minimum price warnings. You can do this by applying a Minimum order quantity and/or Minimum sub-total amount in the plugin’s global settings:
Furthermore, if you only want to restrict the minimum order requirement to specific products, you can do this in that product’s settings:
Once you’ve saved your settings, they will automatically apply to your products and store. Then, customers will be notified if they don’t meet your minimum order quantity, as well as the amount they need to purchase.
2. Provide terms and conditions on your website
It’s also worth creating a terms and conditions page on your website. This wholesale policy might cover everything from your returns policy to your shipping terms:
Making a terms and conditions page is a great approach because you can include a lot of information for your customers. Plus, this policy can protect your business against legal problems since your policy is public. In addition, users simply need to navigate your website to view your terms instead of needing to read an email or other document.
We recommend adding a link to your terms and conditions page in your bottom menu if you choose this approach. That way, customers can easily find the information they need.
3. Require customers to log in
Alternatively, you could require wholesale customers to log in to your store before placing orders. When users sign up for an account, you can ask them to read and accept your wholesale policy. You can even include a link to it within user accounts so that customers can find it easily.
Furthermore, this is easy to do with our Wholesale Lead Capture plugin. It provides access to a customizable WooCommerce registration form:
You can configure the signup form to automatically register users as wholesale customers in your store. Additionally, you can choose from manual and automatic user approvals to speed up your workflow. You’re even able to send automated confirmation emails directly to your customers.
4. Obtain customer contact details and send your policy directly
You might also consider getting your customers’ contact details and sending them your wholesale policy directly. This approach is more personal since you’ll be communicating directly with users. Additionally, you’ll be able to request customers to sign your terms and conditions (if necessary) and keep them on record.
The downside of this approach is that customers may delete your emails or lose them in their inboxes. However, sharing your terms directly with users could still be worth the effort.
If you’re already using Wholesale Lead Capture, you should already have your customers’ email addresses on file. Then, simply reach out to them using your preferred email marketing software and wholesale email templates.
5. Create pop-up messages in your store
Finally, you could create pop-up messages in your store. These pop-ups might ask users to read and accept your wholesale policy before making purchases in your store. You can even include a link to your terms and conditions page or a PDF with your policy within the message.
You’ve likely seen this approach in action before on websites with cookie consent pop-ups:
There are several WordPress plugins you can use to create pop-ups in your wholesale store, including OptinMonster. This tool lets you choose triggers for pop-up messages, such as specific pages or user roles. Additionally, you can customize the notifications to fit your wholesale store’s branding.
Conclusion
A wholesale policy is essential for your business. It tells customers what to expect when interacting with your store and placing orders. Plus, it’s easy to create a comprehensive policy with our wholesale agreement generator.
To recap, here are five ways to share a wholesale policy with your customers:
- Set minimum price warnings in your store.
- Create a terms and conditions page on your website.
- Require customers to log in before placing orders in your store.
- Obtain customer contact details and send your wholesale policy to them directly.
- Create pop-up messages asking customers to read your terms before placing orders.
Do you have any questions about creating a wholesale policy for your online store? Let us know in the comments section below!
