Ideally, every single one of your customers would spend thousands of dollars on your store. That’s not always the case, though. With a wholesale online store, you want to avoid sales that fall below a minimum threshold.
Setting a WooCommerce minimum order amount will prevent you from losing money on any sale that you make. It’s easy to do so using WooCommerce and even more so with the Wholesale Suite plugin.
In this article, we’ll show you two ways to set a WooCommerce minimum order amount. While we’re at it, we’ll also talk about why it makes sense to do so. Let’s get to it!
Why You Should Set a WooCommerce Minimum Order Amount
The concept of a minimum order amount isn’t about being greedy. It’s about preventing you from losing money on any sale that you make.
Let’s say, for example, that you sell a product worth $1 and that you offer free shipping (which you shouldn’t do with wholesaling). If someone bought just one of that product and nothing else, you’d come out losing due to shipping costs.
That’s an extreme example, of course. The point is, each purchase that someone makes on your store usually brings costs along with it. Those include shipping and payment processing fees, among others.
By setting a reasonable minimum order purchase amount, you ensure that you never come out losing. If you’re running a wholesale operation, that minimum purchase amount becomes even more important, though.
The entire point of a wholesale store is to offer customers a simple way to buy products in bulk. That means that, in most cases, you don’t want to attract retail shoppers who can take advantage of your low prices.
There are a lot of ways to prevent that from happening, such as by creating a custom registration form for wholesale users and requiring your approval for new buyers. However, to cover your bases, you’ll also want to ensure that your store doesn’t accept ‘small’ orders.
How to Set a WooCommerce Minimum Order Amount
WooCommerce is as customizable as you want it to be. However, configuring a WooCommerce minimum order amount isn’t as easy as you’d imagine.
In fact, to do so, you need to modify your theme’s functions.php file and a custom code snippet that sets the minimum purchase value that you want to use. The good news is, you can find the exact code that you need within the WooCommerce development documentation.
However, adding custom code to modify your store’s functionality is not precisely what we’d call an elegant solution. If you’re using the Wholesale Suite, though, you have a much easier method to implement WooCommerce minimum order amounts at your disposal.
All that you need to do is go into the WooCommerce > Settings page within your dashboard and open the Wholesale Prices tab:
From this screen, you can set universal minimum order quantities and subtotals. That means you can make it so that no wholesale customer can make a purchase of fewer than 20, 50, or even a hundred products if that’s what you want.
Now you can go ahead and set the value that you want under Default Minimum Order Subtotal. That value should depend on the average prices of your products and your minimum order quantity (if you choose to enable that option).
In any case, make sure that the value you set is at a level where you won’t be losing money on any purchase that a wholesale user makes.
It’s also important to note that you can set different subtotal and quantity minimum requirements for different wholesale user roles. If you have big clients that get massive discounts, , you might want to set higher WooCommerce minimum order amounts for them:
When you’re done, remember to save your new settings and you’re good to go.
Spending a little time configuring minimum order amounts will save you a lot of money in the long run. The best part is that since you’re dealing with wholesale customers, they’re much more likely to understand the need for minimum purchase amounts.
Minimum order amounts are a must if you run a wholesale store. Without minimum amounts, you may struggle to move inventory or even end up losing money on some sales. Moreover, most wholesale buyers understand the need for minimum order amounts. That means you’re not likely to alienate customers by setting them.
Using the Wholesale Suite, you have full control over the quantity and subtotal minimums for each sale that you make. You can even configure different minimum order amounts for each wholesale user role on your website.
Do you have any questions about how to set WooCommerce minimum order amounts? Let’s talk about them in the comments section below!