Making a profit is one of the topmost priorities of businesspeople in their e-commerce store. One of the best ways to achieve that is to make your wholesale customer’s happy by making things easy, efficient and fast for them to do business with you.
According to Snap Surveys, happy customers means a happy business. And we believe so too.
In this post, we will discuss the reasons why you must provide a great ordering experience and the different ways to ensure that.
Why You Should Ensure a Great Ordering Experience for Wholesale Customers
1. To have more wholesale customers
People search through their mobile phones and computers. That’s why it’s important that people can easily find your business online which will give your business more exposure to a huge number of potential wholesale customers.
Ease of use is also essential. Kissmetrics have found out that one of the reasons why most online shoppers don’t make it past the first step of checkout is because of the website’s poor user experience.
It is important that your customers can easily navigate through the content especially for your wholesale customers. It would be ideal to have a certain section on your website for wholesale transactions that cater only to the needs of your wholesale customers.
In addition to that, you have to provide detailed information and everything that they need to know about your products and services.
There will probably be hundreds or thousands of visitors in your online store. You need to be able to track, contact and keep potential leads especially wholesale customers. To ensure that you capture quality leads, you can install the Wholesale Lead Capture plugin. This lead capture plugin automates the recruitment, registration, and login pages of wholesale customers. Plus, this plugin lets you separate the regular customers from the wholesale customers. This tool will provide a dedicated login page for wholesale customers so that they can avail of wholesale prices and amazing deals from you.
2. Accessible resources online
Emarketer wrote that e-commerce is a big thing nowadays and is expected to peak at almost 2.5 trillion by the end of 2018. Therefore, it’s better to take advantage of it and do E-commerce the right way.
Provide customers with resources readily available on your website. A study made by Quartz shows that people spend an average of 444 minutes every day looking at screens, or 7.4 hours.
That means it is easier for people to read on their screens than on print. Instead of handling printed forms of documents, provide them with PDF brochures. These documents can be placed on your website and can be downloaded by your wholesale customers. You will save more money on printing as this can be accessed online anywhere, anytime.
3. Smooth Operations
Automation has been a highly strategic enabler of business control and agility, wrote Soliditech. Various tools have been developed in order for businesses to automate their managerial and transactional processes.
These tools can automate customer support, business marketing, managing online order fulfillment, generating of automatic pdf invoices, automatic product inventory, business analytics, and consumer behavior, etc. Automation has been the greatest advantage e-commerce tools has to offer.
Furthermore, the usage of e-commerce tools lessens the time that you allot dealing with managerial processes. Plus, it gives you more time to focus on the two things that matter most- your products and customers.
4. Easy transaction
You need to ensure a high-quality online shopping experience of wholesale customers. When a customer had a great experience transacting with you, there is a high possibility that he/she will do business with you in the future, and ultimately, become one of your loyal customers. Thus, you have to make ordering easy, efficient and fast for them.
Make it easy for them to order online in your store. Having an online form on your website, generating pdf invoices, and providing customer support are essential to achieving this. They must be able to add, change and delete products. Plus, the check-out process should be smooth and easy.
Payment sometimes becomes much trouble for customers, so you have to provide them with different modes of payment such as cash, bank deposits, remittances, check, credit cards, online payment, etc.
Thus, you need to have a tool that does all of this work for you. This is where the WooCommerce Wholesale Order Form plugin comes in handy. This tool ensures a fast, efficient and smooth ordering process of wholesale customers. You will have your whole product catalog on one page, and essential wholesale tools such as add to cart buttons, keyword & SKU search box, responsive layout, category filters and much more.
This plugin also comes in the full Wholesale Suite Bundle, that’s too sweet a deal to miss.
5. More loyal customers and patrons
Your job doesn’t end after a transaction has been made. It is also your responsibility to help them sell the products they bought from you. Providing the right tools and resources to your wholesale customers is a way of telling them that you care for them and the success of their business. When things turn right, they will buy more from you which will make both you and your customers happy.
Increase in sales and good customer reviews
The results of following the items above would surely result to increase in sales and profits. More customers would make a transaction with you because of the convenience and efficiency of the service you provide.
And giving them a great ordering experience by following the items above would result in good customer reviews. 55 percent of shoppers say that online reviews influence their buying decision. This advantage doesn’t do miracles only online, but also in offline scenarios. It also builds trust and good reputation of your brand. Indeed, the best marketers for your business are your satisfied customers.
Doing the effort of giving out the right tools to your wholesale customers is a good investment. As they say, “You reap what you sow”. So do good and be good to your customers, and the results will also be good.