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How To Use Black Friday For Wholesale (Strategy Guide)

How To Use Black Friday For Wholesale (Strategy Guide)

Black Friday presents a golden opportunity for boosting your sales and increasing brand awareness. However, if you’re underprepared for this shopping extravaganza, you may potentially miss out on a significant number of conversions and new wholesale customers.

This is why it’s important that you have a Black Friday wholesale strategy in place. By making some preparations well in advance, you can ensure that things will run smoothly (and successfully) on the actual day. 

In this post, we’ll share some strategies to help you prepare your wholesale businesses and customers for this popular sale day. Let’s get started!

1. Create a master plan

Being prepared is key to your success. However, before you map out a plan of action, you may want to set your Black Friday targets and goals. For example, you could think about the products that you want to promote, or the number of sales you want to make on the day. 

Once you’ve defined your goals, you can start devising a master plan to reach those targets. For instance, you can design ads and promotions, and schedule some engaging social media posts:

An example of a Black Friday social media post
Schedule engaging social media posts that has details of your Black Friday offer

Remember that your customers will likely be bombarded with offers and deals from other companies. Therefore, you’ll want to make sure that your brand stands out from the crowd. 

We recommend that you create a schedule for the preparatory tasks that you need to complete by Black Friday week. This will help you stay organized while ensuring that you won’t miss an important step. 

2. Get in touch with your wholesale customers

It’s also important to prepare your wholesale customers for the big day. Since most of your loyal clients will be looking forward to your offers, you’ll want to ensure that they won’t be disappointed.

Therefore, it’s a good idea to get in touch with them and advise them to get their orders in early to beat the rush. We recommend that you do this at least six to eight weeks before Black Friday. 

This will give your wholesale customers plenty of time to put in those bulk orders. It will also help you determine whether you’ll need to stock up on particular items. This way, you can avoid running out of products a few days before the sale day. 

3. Build targeted wholesale campaigns 

Shopping holidays can help you create awareness about particular products and get rid of old stock. For example, you may want to generate some interest in a product that you’ve recently added to your inventory. Alternatively, you may want to promote a poor-performing brand. 

Additionally, you could consult with your wholesale customers and ask them if there are any products that they think would go down well with their Black Friday shoppers. You can then create special product displays for them, or give them images and graphics for their social media posts:

An example of a Facebook ad for Black Friday
Highlight new products or target products that you have a lot of stocks in inventory

You’ll also want to think about the type of offers that you want to promote. For instance, you can provide your wholesale customers with coupons or cards that they will give to their clients on Black Friday. Shoppers can then redeem these coupons for cashbacks or free gifts from your store. 

This strategy helps you get the details of those customers directly. It also helps you determine which wholesale customers promoted you the most during Black Friday.

4. Send reminders to your customers

Once you’re all set up for Black Friday, you may want to send automated emails to your customers, reminding them to promote your products. However, you’ll want to make sure that you do not come across as pushy. 

Therefore, try to limit the number of reminders to two per week. You may also want to email retailers a few days before Black Friday to make sure that they have all the information they need to promote your offers to their customers. 

5. Make sure you have an efficient ordering system in place

Black Friday is possibly the busiest time of year for most of your wholesale customers. This means that they will want their bulk orders to be processed efficiently and without any issues or delays.  

Therefore, it’s important to ensure that you have a powerful ordering system in place. Our Wholesale Order Form plugin enables you to create a simple and efficient ordering system for your wholesale clients:

Wholesale Order Form can help you build an efficient ordering form for your Black Friday wholesale strategy.
Ensure that you have a powerful ordering system in place to avoid issues or delays

It also gives you the option to display your whole catalog on one page, making it easy for users to find what they’re looking for and add items to their carts. Moreover, the order form is fully responsive and mobile-friendly, enabling your customers to place their orders on the go. 


Having a Black Friday wholesale strategy in place can help you make the most of this shopping extravaganza. You can generate interest in a new product, boost your profits, and increase your brand awareness. 

In this post, we shared five simple strategies to help you feel more prepared for this popular sale day:

  1. Set your goals and create a master plan.
  2. Get in touch with your wholesale customers and advise them to place their orders early.
  3. Build targeted wholesale campaigns, based on the products you want to promote.
  4. Remind retailers to promote your products and offers.
  5. Make sure you have an efficient ordering system in place by using a powerful plugin like Wholesale Order Form.

Do you have any questions about setting up a Black Friday wholesale strategy? Let us know in the comments section below!


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