Black Friday is one of the biggest shopping events of the year, but it’s not just for industry giants. As a WooCommerce store owner, you’re well aware that you can also turn this annual shopping extravaganza into a lucrative opportunity. However, to truly maximize your sales potential during this season, it’s essential to have a solid B2B Black Friday toolkit.
Worry no more because we’ve laid it all down for you! In this comprehensive guide, we’ll introduce you to must-have tools that can help you boost sales, enhance customer satisfaction, and engage B2B buyers this peak shopping season.
So, let’s get started!
Must-Have Tools On Your B2B Black Friday Toolkit
This Black Friday, wholesale customers are seeking the best deals, and their demand for irresistible offers has never been higher. To make the most of this opportunity, you’ll have to take extra measures to streamline your operations and provide value to your customers.
Our carefully curated list of tools is designed to help you do just that. We’ve covered everything, from fine-tuning your pricing strategies to optimizing your e-commerce platform and analyzing performance. Here’s what you need to add to your B2B Black Friday toolkit:
1. Wholesale Suite
Wholesale Suite is an all-in-one solution for wholesale businesses running their WooCommerce stores. This powerful package comprises three game-changing plugins tailored to the needs of B2B business owners: Wholesale Prices Premium, Wholesale Order Form, and Wholesale Lead Capture.
Let’s take a closer look at how each plugin can elevate your B2B Black Friday strategy:
This plugin can take wholesale pricing strategy to the next level this Black Friday. It allows you to create distinct customer roles, offering the flexibility to set customized pricing, define minimum order requirements, and control product visibility.
Wholesale Prices Premium also comes with a free version that allows you to set basic wholesale prices for your product catalog.
Black Friday shoppers are seeking efficiency to make sure they can secure the best deals and Wholesale Order Form delivers just that. With this powerful plugin, you can create custom order forms for your Black Friday promotions, display product details, offer quick add-to-cart options, and enhance search and filtering capabilities to cater to the demands of eager Black Friday buyers.
The last thing you want is to miss the opportunity to capture new customers as Black Friday shoppers flood into your e-commerce store! With Wholesale Lead Capture, you can build your customer base effortlessly during this peak shopping season. This plugin allows you to create tailored wholesale registration forms for seamless customer onboarding.
With a trio of powerful plugins to manage pricing, ordering, and customer acquisition, Wholesale Suite emerges as the ultimate companion as you prepare for Black Friday!
2. Advanced Coupons
Crafting irresistible deals is a must to stand out in the crowd this Black Friday. What better way to do this than leveraging coupons? In fact, according to industry insights, online coupon users spend 24% more than regular shoppers.
Powerful plugins like Advanced Coupons Premium can help you leverage this earning opportunity. This plugin allows you to create customized coupons and deals to help you attract customers and boost sales.
Here are just a few of the things you can do with Advanced Coupons Premium in your B2B Black Friday toolkit:
- Set Premium Cart Conditions: Customize deals tailored to specific cart conditions.
- Create Advanced BOGO Deals: Craft and implement compelling Buy One Get One (BOGO) offers with ease.
- Schedule Coupons: Precisely schedule coupon promotions, ensuring timely discounts.
- Enable One-Click Apply Notifications: Streamline the coupon redemption process for your customers.
- Auto Apply Coupons: Automatically enforce coupons when customers meet the conditions.
- Create Virtual Coupons: Generate bulk coupons while adhering to parent restrictions.
With Advanced Coupons Premium, you have the flexibility and creativity you need to create enticing Black Friday promotions that will attract and delight your customers.
This powerful plugin also comes with a free version with a whole range of features, including running BOGO deals, discount code scheduling, crafting URL coupons, and more!
Creating killer offers is not enough. To engage wholesale shoppers this Black Friday, you’ll need to create compelling promotional campaigns that can catch their attention. OptinMonster is one of the best tools to help you do just that.
This powerful tool allows you to effortlessly design attention-grabbing offers without the need for complex coding or designing. It features an easy drag-and-drop ad builder and powerful targeting features to engage your audience at the right time.
With OptinMonster in your B2B Black Friday toolkit, you can:
- Design Stunning Offers: Craft eye-catching promotions with ease using the intuitive drag-and-drop builder.
- Segment Your Audience: Reach the right shoppers at the right moment with precise targeting and segmentation.
- Implement Smart Triggers: Trigger campaigns based on user behavior, including exit-intent, scroll, and inactivity detection.
- Run Timed Promotions: Schedule time-sensitive campaigns for maximum impact during Black Friday sales.
- Analyze Your Campaigns: Gain valuable insights with real-time analytics, enabling you to fine-tune campaigns for higher conversions.
It can be hard to stand out in the digital marketplace, especially during the biggest shopping season of the year. One of the easiest ways to catch the eye of your wholesale customers is to create visually appealing landing pages. You can use landing pages to highlight irresistible deals and drive conversions during Black Friday.
SeedProd features an intuitive drag-and-drop builder that requires no coding skills on your end. Moreover, it features over 200 landing page templates that cater to various purposes, such as sales, opt-ins, and thank-you pages.
Hosting a giveaway during Black Friday is an easy way to boost audience engagement and stand out from the crowded marketplace. It can also help supercharge your lead-generation efforts during the busiest shopping season of the year. However, to make it all work seamlessly, you’ll need a reliable tool.
Enter RafflePress, the ultimate WordPress raffle and giveaway plugin that simplifies the process of launching successful campaigns on your website. With its intuitive drag-and-drop giveaway builder, this tool empowers you to create captivating contests without the need for coding or design skills.
This tool comes with tons of features that can help you prepare for your Black Friday event, including:
- Viral Giveaway Templates: Jumpstart your campaign and engage your audience with professionally designed templates tailored for maximum subscriber acquisition and traffic growth.
- 1-Click Entry + Fraud Protection: RafflePress also streamlines participation with one-click entry and implements fraud protection mechanisms to maintain the fairness of your contest.
- Viral Sharing (Refer-a-Friend): With this tool, you can maximize engagement by encouraging participants to share your contest via the refer-a-friend feature.
- Seamless Integrations: RafflePress effortlessly connects with popular email marketing services and CRMs, such as ActiveCampaign, Mailchimp, Sendinblue, and more.
Black Friday is about boosting sales and creating a frictionless shopping experience for your customers. However, to make the most of this season, you need more than just discounts – you also need a tool to optimize your sales funnels and maximize revenue.
FunnelKit, the #1 Highest Rated WordPress Funnel Builder, empowers you to do just that. This powerful tool helps you create high-converting streamlined checkout flows to maximize customer engagement and conversion. What’s more, you don’t need to be a coding or design expert to accomplish this.
The tool comes with professionally designed templates that are proven to convert, saving you the hassle of creating landing and checkout pages from scratch. It’s a must-have addition to your B2B Black Friday toolkit if you want to boost your sales.
WPForms is another invaluable tool for your B2B Black Friday kit. This powerful plugin allows you to create a variety of essential forms tailored to your Black Friday marketing needs.
With WPForms, you can effortlessly craft a range of forms to enhance your Black Friday strategy. For instance, you can create:
- Event registration forms to organize and promote Black Friday events efficiently, ensuring seamless attendee registration.
- Order forms to streamline the shopping experience, enabling customers to pick their favorite items and make secure payments.
- Survey forms to gather valuable insights to fine-tune your Black Friday offerings based on customer feedback.
- Newsletter Sign-Up Forms to build and grow your subscriber list.
WPForms also simplifies the form creation process with its user-friendly drag-and-drop builder and offers a diverse template library. As a result, you save time and effort, allowing you to focus on strategizing for Black Friday.
Affiliates play an important role in today’s e-commerce landscape, contributing to around 30% of e-commerce sales. That’s a significant slice of the pie you don’t want to miss out on, especially during Black Friday. Fortunately, tools like AffiliateWP make it easier than ever to set up and manage a successful affiliate program for your online store.
This powerful tool simplifies the process of setting up and managing your affiliate program. It features a user-friendly interface and a list of handy features, including:
- Advanced Affiliate Tracking
- Detailed Affiliate Reports
- 1-Click Payouts
- Custom Affiliate Dashboard
- Smart Commission Rules
- Affiliate Growth Tools,
- Smart Fraud Detection
Online visibility is everything, especially during the most hectic shopping season of the year. As tons of businesses gear up to showcase their best deals, ensuring your products and promotions are easily discoverable is critical.
AIOSEO can help you optimize your website’s visibility, enhance search engine rankings, and attract more potential customers so you won’t get lost in the digital crowd. It features in-depth on-page SEO analysis that allows you to fine-tune essential website elements, such as meta descriptions, keywords, and title tags.
Other key features of AIOSEO include:
- SEO Audit Checklist: The plugin provides insights into critical errors and actionable recommendations to boost your site’s SEO and attract more visitors.
- Rich Snippets Schema: This tool also comes with specialized features to enhance your local SEO efforts, making your offers more visible to nearby consumers.
- Link Assistant: Get recommendations for incorporating internal links into your content to improve site structure and guide visitors to your Black Friday specials.
- Image SEO: Visuals play a pivotal role in attracting Black Friday shoppers, and AIOSEO ensures they are search engine-friendly.
MonsterInsights is the best WordPress analytics plugin. However, you might be wondering why an analytics tool is part of your B2B Black Friday toolkit. Simply put, it’s paramount to evaluate the performance of your promotions.
Knowing the numbers can be the difference between success and missed opportunities. MonsterInsights allows you to easily gather and analyze data and transform it into actionable insights. Here are some of its key features:
- eCommerce Tracking: Black Friday is a sales-driven event, and MonsterInsights simplifies eCommerce tracking for platforms like WooCommerce, Easy Digital Downloads, and others
- Outbound Link Tracking: In the world of affiliate partnerships and sponsored content, understanding where your users go after leaving your site is vital. MonsterInsights automatically tracks outbound link clicks, revealing new collaboration opportunities.
- Custom Reports: With MonsterInsights, you can craft tailor-made reports to focus on Black Friday-specific data points, ensuring you have real-time access to the metrics that matter most.
- User Journeys: Delve into user behavior to see which pages they visit, how long they stay, and what actions they take before making a purchase. For eCommerce businesses, this insight is pure gold.
The insights you garner from Black Friday will give you invaluable information about what worked, what didn’t, and which areas to improve for the next sales season.
Black Friday campaigns mean loads of content creation for your blog, social media, ads, website, and more! Narrato can be your best buddy when it comes to content creation and marketing not just for Black Friday, but all the time.
This tool is the ultimate AI content workspace that can transform your content creation and marketing process. With its impressive range of AI features, Narrato can replace multiple tools in your existing toolkit. From the content planning stages to creation, optimization, and even repurposing, this powerful platform lets you leverage AI and automation at every step. You also have the flexibility to create custom AI templates and generate unique brand voices for truly personalized content.
With Narrato you get:
- Access to 100+ AI tools and templates for content creation and marketing and the option to create your own AI templates.
- AI Content Genie – the content tool on autopilot that generates fresh social media and blog posts from just your website URL or themes, week after week.
- AI image generation too and an extensive library of royalty-free images and GIFs.
- Automated publishing and scheduling to popular platforms like WordPress, Webflow, LinkedIn, Facebook, and Instagram.
- Seamless integration with any CMS or app using the API or Zapier for a smooth workflow.
- A complete workspace for collaborating with and managing freelance creators, agencies, and other stakeholders.
- Customized workflows, content templates, and automation features to boost your productivity and efficiency.
Black Friday is a golden opportunity for e-commerce owners to engage customers and boost sales. However, you’ll need to have the right tools by your side to make your preparation and execution seamless. In this guide, we’ve explored essential WordPress tools that should be at the forefront of your B2B Black Friday toolkit.
These tools can help you craft the best deals, enhance the customer shopping experience, drive conversions, optimize your website’s visibility, and analyze data:
- Wholesale Suite
- Advanced Coupons
If you decide to use any of these invaluable plugins in your B2B Black Friday strategy (and we highly recommend you do), let us know how it goes in the comments section below!