7 Free Plugins To Help You Improve Your Product Pages

Improving Product Pages improve product pagesHave you been wanting to spruce up your individual product pages? Are they looking a bit drab and uninviting?

It’s a good thing that you’re thinking about getting creative with your single product pages on your WooCommerce store. It’s my recommended “first port of call” for conversion optimisation. Let me illustrate why…

Imagine this scenario:

  1. If 1000 people see your single product page
  2. And 1% of them click Add To Cart
  3. And 20% of those people actually go on to make a purchase
  4. You have only sold 2 items

These kind of numbers are pretty typical and might even sound familiar to your own store.

But if you make improvements to your product page, and it improves the conversion rate so that now 5% of people add to cart, then the following would happen:

  1. If 1000 people see your single product page
  2. And 5% of them click Add To Cart
  3. And 20% of those people actually go on to make a purchase
  4. You have sold 10 items – that’s a 500% increase in sales that you will now enjoy forever

While this is a bit of a simple example the point I’m trying to get across is that improving the conversion rate of individual product pages might sound like a big job, especially if you have a lot of products, but it’s a job that can have MASSIVE downstream effects on your conversion rate.

So with this in mind, we’re ecstatic to present a list of 7 free WooCommerce extensions you can install today to help improve the appearance, function and conversion rate of your single product pages on your WooCommerce store.

#1 YITH WooCommerce Zoom Magnifier

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Have you seen this neat rollover zoom effect on some e-commerce stores?

It’s a great thing to have especially for items like clothing or shoes or where the item has small details that people would want to see prior to purchasing.

Let your customers see a close up view of your hi-res image by using the free Zoom Magnifier plugin.

#2 WooCommerce Product Gift Wrap

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Do you offer your customers gift wrapping?

Now you can do it on a per-product basis. Simply install this plugin, assign a price for the gift wrapping (free or not) and your customers can choose if they want particular parts of their order gift wrapped.

This is a great add-on service that can add a few extra dollars to each order while making your customers really happy.

#3 WooCommerce HTML5 Video

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We’ve written about how video can help boost the conversions of your product pages. Why not try adding these videos into a new tab on your product page?

The HTML Video plugin lets you upload your MP4 or OGG videos or even embed from Youtube and similar.

It’s great for promotional overviews of your products, but also good for instructional videos, unboxing videos and more.

#4 WooCommerce Product FAQs

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Do you get lots of product questions? Maybe you should start an FAQ.

Having a frequently asked questions list on your product pages can help reduce support costs and also give answers to your customers quicker. It’s a win-win.

The Product FAQs plugin gives you a section on your product page which allows users to submit questions and gives you the opportunity to answer them in the admin area before approving them for consumption by other customers.

#5 WooCommerce Smart Sale Badge

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The Smart Sale Badge plugin enhances the rather drab stock sale badge that comes with WooCommerce to provide more contextual information about the sale.

You can easily show customers how much they are saving which makes it much more enticing to click on.

This increases the chances that someone will act when they see exactly what kind of savings they’re getting if they act now.

#6 Custom Related Products for WooCommerce

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Have you noticed the related products section on your product pages?

The Custom Related Products plugin gives you the ability to set exactly what shows in this section rather than the default of just pulling related products from the same category.

If you have a small to mid-sized store then this gives you more control so you can align more logical next choices for products you know are often purchased together.

#7 YIKES Custom Product Tabs for WooCommerce

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Want to add some extra tabs to your products? You could buy an expensive tab manager premium extension, these do give you lots of options for managing new tabs and setting global tabs, but oftentimes store owners just want to add a new single tab or customise just one product’s tabs.

Enter the Custom Product Tabs plugin which give you exactly what you need by adding a Custom Tabs section to your product edit screen. Simply name and define the content of your new tab and away you go. You can also add multiple new tabs and rearrange them as needed.

It’s simple and extremely useful for tab content that isn’t the same across all products. Some potential use cases might be ingredients lists, testimonials, videos and more.

Have Another Suggestion?

We’re always on the lookout for great WooCommerce extensions that help users increase conversions and sales. Do you have a suggestion for a plugin that helps modify the product pages for the better?

We’d love to hear about it, leave a comment below!

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3 thoughts on “7 Free Plugins To Help You Improve Your Product Pages

  1. Love to see solution that allows the customer to roll over their cart menu item and display a slide out or drop down of their cart contents. The plugin could have some simple admin settings, show image, quantity, price etc. I have coded this functionality by adding a widget area the deploys the woocommerce short code, but would be nice for the non developers to have such a feature.

    1. Hey Jayson,

      We have some code for this from the old days when we did a lot of consulting. I’ll see if we can’t roll it into a plugin and release it for free :)

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