“To err is human” so they say and as a human being, you are always at a risk of making mistakes either in real life or business. Once you have messed up an order, don’t make the situation worse by being defensive. Whether you make a major or minor mistake, it is important that you […]

As a wholesale business owner, your main priority is to get customers and make a profit. Some wholesalers make the mistake of focusing on acquiring new customers. Existing customers are left as an afterthought. Customers would rather do business with a particular company than doing business with several companies at a time. They prefer to […]

For your business to continue flourishing, you need to pursue and get more new clients and enter new markets, but it is crucial as well that you do not neglect your existing customers who have supported and given your business the success that you enjoy today. According to Harvard Business Review, it’s five to 25 […]

Shopping has taken an entirely new form in recent years. Shoppers these days don’t even need to get up and drive to the store to shop for clothes: you can lie down in bed and buy online. Shopping in this modern age is more aggressive, the competition more fierce, and the customers more discerning. Wholesalers […]

Upselling is a great marketing strategy that, when used properly, can make your company be more valuable to customers while earning you profits. It has often times been viewed negatively because of ill-intentioned execution of just wanting to sell more. It should be noted that there are two terms involved that are always used interchangeably […]

Giveaways are a marketing strategy as old as, well, marketing. Giveaways put simply, are free products or services given to customers, or people you want to turn into customers. These freebies aren’t just handed out to people on a whim, but they are carefully and strategically planned, with a specific end result in mind: to […]