“Email is dead.” … Pfffffft! … What a load of crap. Of all the options for non-verbal communication, email is still perhaps the most unique and useful tool out there. It’s used more today by stores than at any time in history and for a variety of reasons. Order related emails (think invoices, shipping notifications,
Congratulations, you have a new wholesale customer! Now that you have someone onboard on your wholesale program, you have a new challenge ahead of you. Getting them to order for the first time. The good news is that once you do, you’re likely to continue to keep getting orders from them over and over. The
Getting bigger wholesale orders should be a huge priority for you as a business owner. As the old saying goes, it’s cheaper to sell more to your existing customers than it is to find new customers. So if you already have a good base of wholesale customers, the question quickly becomes “How do I get
If you aren’t on LinkedIn as a business owner/professional you really should be. It’s the social network for business and it can be used for more than just displaying your work history and resume. You can actually use it as a sales tool. A whole cottage industry surrounding using LinkedIn for sales has cropped up
Have you thought about how you can improve the relationship with your wholesale customers? Great relationships lead to long working partnerships and better revenue over time. The best way to strengthen any relationship is by familiarity and that’s where catch-up calls come in. Today I want to talk about conducting catch up calls with your
One of the early questions that comes up when you’re considering adding wholesale to your existing e-commerce store is whether or not to split your website in two. It’s something I’ve seen people do both ways and I’ve personally learned a lot about the reasons behind both viewpoints. Should you split your site or not
If you are looking for how to increase B2B sales in your wholesale business then this article will take you through 5 proven ways you can dominate in 2018. Increasing wholesale sales is something that you can benefit greatly from throughout your whole business. A jump in wholesale sales: Puts your product in front of
The good thing about a wholesale business compared to retail is that you are in control of the minimum amount that people should order from you in one go. This means you are able to set a wholesale minimum order quantity for their purchase so that they must reach that level of commitment in order
It’s a new year and that means most of us are already underway with our promotional planning for 2019. This 2019 promotional calendar gives you a quick summary of key sales dates and holidays that you can use in your e-commerce store marketing. Identify which sales dates align with your branding and promotional needs so
You know that keeping in touch with your wholesale customers is important, but what do you send them all? It’s not enough to just forward a monthly newsletter anymore. Email marketing these days is about personalization and timing, more so than just regular content. Gone are the days where you can get away with a
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