If you’re running an e-commerce business, you’ve probably heard the term ‘promotional calendar’ a thousand times. But do you know exactly what it means? Do you understand how your promotional calendar can drive sales and how it can affect your profitability?
This guide will walk you through everything you need to know about running a successful promotional calendar for your online retail business. We prepared an updated list of all the hottest days you can mark, as we’re pretty sure you’re already underway with our promotional planning for 2023!
This 2023 Promotional Calendar gives you a quick summary of critical sales dates and holidays that you can take note of to help you kickstart the year strong! Identify which sales dates align with your branding so you can get a jump start on them and be more effective in your seasonal marketing.
Below the calendar, we have included a checklist to help you prepare:
4-Point Seasonal Promotion Preparation Checklist
To help you get started, first ask yourself the following questions:
- Which is the next holiday you will target?
- What are your goals for the promotion?
- How will you promote?
- What design or material will influence your promotion the most?
1. Which holiday will you target?
One of the best ways to help you gear up for the coming months is to plan your targeted holidays and seasons. To help you navigate your dates, use the calendar above to identify the next logical holiday for you to keep an eye on.
Then, make sure that there is plenty of time to put your campaign together without rushing things. Remember, you don’t have to hit every date, just the key sales dates vital to you and your business.
2. What are your goals for the promotion?
Now that you’ve identified your next promotion date, what goals would you like to achieve? Are you building your email list? Do you want to drive your sales and optimize your revenue? Are you expanding your social network? Decide what is essential to your goals this year and the outcomes you hope to achieve. You will be able to work backward from that.
3. How will you promote?
It can sometimes be challenging to see your way through the mill. You may feel your ideas, time, and efforts are all spent on the wrong things. But there are a million and one ways to run a promotion; all you need to decide on is how you’ll be doing it!
- Is it by giving out coupon codes in exchange for emails?
- Is it through a viral campaign to spread your brand?
- What is your call to action?
- How will you make your website mobile-responsive and customer-friendly?
Promoting your business is a great way to get noticed by potential customers. The best way to do this is to ensure they know what they are getting when purchasing from you.
For example, a promotional giveaway can help highlight products or services that benefit them. There are many ways to give away goods for free so that customers who might not otherwise buy from you can still take advantage of the offer.
These could be coupons that customers would print out themselves or simply an access code that was given out at the event where the goods were for sale. Regardless of how it’s done, it’s an effective way to get the word about your online store out!
4. What design or material will influence your promotion the most?
Is all your content created to promote or share one company’s products or services? What type of design will be used throughout the entire digital marketing process? These are just a few questions you need to ask yourself before jumping into any online promotion strategy.
You can’t force people to buy what you sell. However, you can create an environment where they are more inclined to do so by using effective promotions and marketing methods that work for you.
As much as we’d like to think that everything we do online will automatically affect our reputation and brand, the truth is many of us aren’t cut out for the digital world. It can be overwhelming at times and a world away from our comfortable routine of home and job.
Take this scenario: if you’re targeting Chinese New Year, you’ll have plenty of inspiring imagery to draw on. All you need to do is focus your illustrations on concepts such as bringing good luck and fortune and use tiger and dragon elements, and finally, a red motif will complete the look:
Other Seasonal Promotional Campaigns To Consider
Our calendar focuses on some significant promotional dates worldwide, but there are also more local periods that you should consider for your promotions. Being able to draw customers from around the globe is one thing, but being a neighborhood favorite is another!
Think outside the box, and you’ll be surprised at what you can come up with.
1. Back To School
The back-to-school sales period varies worldwide, but it’s a great time to pick up motivated parents looking to score a bargain at a financially tough time of year. People are on the lookout, and putting together a campaign that will resonate with buyers is pretty straightforward.
More than the parents back to school season is also the perfect opportunity for you to win the youth. It’s when most primary and tertiary students are excited to hoard new products with a great deal to keep them on the ground at school!
2. Holiday Sales
The big ones are usually the end of the financial year each year (great for motivating wholesale customers to buy bulk lots), Black Friday through Cyber Monday, and Christmas! But there are other minor holiday sales you can also run in your local area or niche. So again, while the dates vary, there will always be a window of opening for you to maximize your promotional schemes.
For example, Australia Day is a massive celebration in Australia, and many outlets prepare weeks in advance to capture interest. The U.K., on the other hand, has National British Day every 12th of June.
During these days, retailers likely throw in exceptional offers and sales as the weekends give customers more time to shop and gift-give. Another example is school holiday breaks, where parents look for things to amuse their kids, holiday deals, camping equipment, etc. The list is endless.
Do you have a national day you could target, too? Or perhaps, just a date in our promotional calendar you can tick off because of your local festivities?
3. Clearance/ Stocktake Sales
Stocktake sales, sometimes called clearance sales, are all about moving stock at certain peak times of the year when businesses are ramping up to do their reporting.
The idea is the less stock there is to count, the easier the job is. Hence, the stocktake sale runs just before they do a stocktake. This is also an excellent opportunity for you to boost your sales!
2023 E-Commerce Promotional Calendar PDF Download
Do you need this seasonal promotion date calendar in a PDF format for your team? Want to print it out and stick it on your wall? We have you covered.