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How To Set Up Quantity Based Pricing Easily In WooCommerce

How To Set Up Quantity Based Pricing Easily In WooCommerce

Successful wholesale is all about quantity. Encouraging customers to make large bulk purchases is key if your business will earn a profit. There are many strategies you can implement to accomplish this, including quantity based pricing.

By offering better discounts to customers who buy more products, you can make larger bulk purchases worth their while. With a help from Wholesale Suite, initiating this pricing structure is a breeze. Quantity based pricing ensures that customers get more value when they buy in larger quantities, increasing both sales and customer satisfaction.

In this post, we’ll give you a brief overview of quantity based pricing for wholesale and its benefits. Then, we’ll show you how to set it up in WooCommerce.

Ready? Let’s dive in!

What Is Quantity-Based Pricing For Wholesale?

To clarify, quantity based pricing involves offering increasing discounts to customers to purchase more items. For example, you might offer a ten percent discount to wholesale customers who buy 100 T-shirts, a 15 percent discount to customers who buy 200 T-shirts, and so on:

Wholesale Suite product pricing table for 'WWS Poster' displaying a wholesale price of $60.00, with quantity-based discounts
Example of increasing discounts click to zoom

This incentivizes larger bulk purchasing. Your customers will be able to save on the products they need, and at the same time, you can bring in enough revenue to offset your wholesale discounts.

There are many other ways you can encourage wholesale customers to purchase more items as well. However, quantity based pricing is a smart technique to use because there are no negative effects for your customers if they don’t buy more of a product.

As a result, you can avoid scaring off buyers who may not be able to purchase larger bulk orders due to budget or space constraints. Furthermore, research shows that positive reinforcement is more effective for shaping customer behavior.

How To Implement Quantity-Based Pricing For Wholesale In WooCommerce (In 4 Steps)

Wholesale Prices Premium plugin includes several features that enable you to set up more complex pricing structures for your online wholesale store. This includes an option to implement quantity based pricing.

Wholesale Prices Premium plugin landing page
Easily manage wholesale pricing over multiple user roles

However, before you get started with the steps below, you’ll need to:

  1. Have a WooCommerce store
  2. Install and activate Wholesale Prices Premium
  3. Set up your wholesale customer role(s)
  4. Add a general percentage-based wholesale discount in Wholesale > Settings > Wholesale Prices > Discount.

Then, once you’ve completed these tasks, you can start on your quantity-based pricing structure!

Step 1: Set your quantity-based prices

First, navigate to Wholesale Prices Premium’s discount settings (Wholesale > Settings > Wholesale Prices > Discount):

Wholesale Suite settings page displaying the 'Discount' section under Wholesale Prices
Discount settings for Wholesale Prices Premium click to zoom

Then, scroll down to the section labeled General Quantity Based Discounts. Select the relevant wholesale customer role from the dropdown, then add the first range for which you would like to apply an additional discount:

Wholesale Suite settings page displaying the 'General Quantity Based Discounts' section
Setting general quantity based discounts click to zoom

Next, click on the Add Mapping button to implement that discount, then repeat the process for additional quantity ranges. They’ll appear in a list:

Wholesale Suite settings page displaying fields for wholesale role selection, starting quantity, ending quantity, and percent discount
Mapping quantity based discounts using Wholesale Prices Premium click to zoom

You may edit or delete discounts as needed.

Step 2: Decide whether to apply quantity based prices to the whole cart or by product

Next, you’ll need to decide whether you want to apply your quantity-based prices to customers’ entire carts, or on a per-product basis. The former will enable buyers to receive a discount no matter which products they purchase.

This could lead to some customers buying small quantities of many different products, which may not have the effect you want. To avoid such a situation, check the box next to Apply discounts based on individual product quantities:

Wholesale Suite settings page includes options for enabling quantity-based discounts based on individual product quantities
Set quantity based discounts based on product quantities click to zoom

So, in our example, this means that wholesale customers have to buy a minimum of 100 of a specific product to receive an additional ten percent discount. If we left the box unchecked, they would receive the discount if they had any 100 items in their carts.

Step 3: Enable quantity-based pricing discounts

Lastly, make sure to check the box next to Enable general quantity-based discounts to implement your quantity-based pricing strategy:

'Enable General Quantity Based Discounts' option, which turns the discount system on or off
Enable quantity based discounts click to zoom

Then, save your changes. Now, when wholesale customers view your products, they’ll see pricing tables like the one below:

Wholesale Suite product page for 'WWS Poster' with quantity-based discounts
Wholesale quantity based pricing discounts click to zoom

If you would like the hide this pricing table, you can find the relevant setting under Wholesale > Settings > Wholesale Prices > General > Wholesale Products.

Step 4: Override general quantity-based pricing for specific users, products, and categories

It’s perfectly acceptable to stop here when implementing quantity-based pricing for wholesale in WooCommerce. However, Wholesale Prices Premium enables you to override the discounts you created in Step 1 for specific users, products, and product categories if you wish.

Set user-specific quantity-based prices

To create quantity-based discounts for a specific wholesale customer, navigate to their account settings in the Users section of your WordPress dashboard. Click on Edit, then scroll down to Per User Wholesale Prices Settings and look for Override Wholesale General Discount:

Wholesale General Discount settings for wholesale users in WooCommerce.
Override quantity based discounts for different customer roles click to zoom

Set the dropdown to Yes. This will cause additional fields to appear. Enter a new percentage discount (required), then set the Override General Quantity Based Discounts dropdown to Define Alternate Quantity Based Discounts For This User:

Overriding the general quantity based prices for a specific user
Set a new quantity based discount for a specific wholesale user role click to zoom

Use the next dropdown to specify if quantity-based discounts should be applied to the customer’s total cart or individual products. You can then fill out the additional fields as we described in Step 1. Save your changes when you’re done.

Set product-specific quantity-based prices

To add quantity-based prices to a certain product, navigate to the item’s page. Under Product data > General, look for Product Quantity Based Wholesale Pricing and select the checkbox next to Enable further wholesale pricing discounts based on quantity purchased:

The product quantity based pricing settings
Setting quantity based discounts on the product level click to zoom

Fill in the resulting fields with the quantity range and discount information:

Overriding the general quantity based prices for a specific product
Setting quantity based discounts for specific products click to zoom

Then click on the Add Quantity Discount Rule button. Repeat this process for each quantity range and discount you wish to add. Note that you must have a product-specific wholesale price entered for this feature to work.

Set category-specific quantity-based prices

To apply quantity-based prices to an entire product category, navigate to Products > Categories and click on Edit under the relevant taxonomy. Then scroll down to the Quantity Based Wholesale % setting:

The category quantity based pricing settings.
Setting quantity based discounts for a certain product category click to zoom

Check the box next to Enable further wholesale pricing discounts based on quantity purchased. This will reveal fields similar to those in Step 1 above:

Overriding the quantity based prices for a specific category
Mapping quantity based discounts on the product category level click to zoom

Fill them out according to your needs, and repeat the process for each quantity range and discount. Keep in mind that you must enter a category-specific percentage-based discount for this feature to work. See our knowledge base article on this subject for more information.

Frequently Asked Questions

What is quality based pricing?

Quality based pricing is when a business sets the price of a product based on how good it is. If a product is high quality, it will have a higher price because customers expect to pay more for better materials, durability, or performance. On the other hand, if a product is lower in quality, it will have a lower price. This pricing method helps businesses charge fair prices that match the value of their products.

What is value-based pricing and example?

Value-based pricing is when a business decides the price of a product based on how much customers think it is worth. Instead of looking at how much it costs to make, businesses focus on the benefits and value the product provides. For example, a luxury watch brand may sell a watch for $5,000, even if it only costs $500 to make. People are willing to pay more because they see it as a valuable item due to its brand, design, and status symbol.

What is a quantity price?

A quantity price is a special price that changes based on how many items a customer buys. Businesses often use this in wholesale or bulk sales, where customers get a lower price per item if they buy in large amounts. For example, if someone buys one notebook, it may cost $10, but if they buy 10 notebooks, the price per notebook might drop to $8. This encourages customers to buy more to save money.

How to price quantity discounts?

To set a quantity discount, businesses first decide on the regular price of a product. Then, they create discount levels based on how many items a customer buys. The more items purchased, the lower the price per item. For example, a store might sell one t-shirt for $15, but if a customer buys five, they pay only $12 per shirt. Businesses must make sure that even with discounts, they still make a profit. Offering quantity discounts helps attract more buyers and increases sales.

What is the relationship between quantity demanded and price?

The relationship between quantity demanded and price follows the law of demand. This means that when the price of a product goes up, fewer people want to buy it. But when the price goes down, more people are willing to purchase it. For example, if a chocolate bar costs $1, many people will buy it. However, if the price rises to $5, fewer people will want to buy it. Businesses use this knowledge to set prices that will attract more customers while still making a profit.

Conclusion

Quantity-based pricing can help increase your wholesale WooCommerce site’s revenue by rewarding customers for making larger purchases. Using the Wholesale Prices Premium plugin, implementing this pricing structure takes just a few simple steps.

To summarize, let’s walk through the steps again:

  1. Set your quantity based prices in the plugin’s settings
  2. Decide whether to apply quantity based prices to the whole cart or by product
  3. Enable your quantity based pricing discounts.
  4. Override your general quantity based pricing for specific users, products, or categories

Do you have any questions about adding quantity-based prices in WooCommerce? Leave them for us in the comments section below!

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