As a wholesale business owner, you might struggle to gain new customers. Because it can be difficult to establish your store as a trustworthy source, customers will need more information about your business before making a first-time purchase. Thankfully, this is where a wholesale FAQ page can help.
A Frequently Asked Questions (FAQ) page lets you explain important details that new visitors want to know. Once they understand your policies, users can be comfortable enough to order from your wholesale business.
In this post, we’ll discuss why you should consider creating a FAQ page for your wholesale business. Then, we’ll show you what questions to answer for your customers. Let’s get started!
The Benefits Of Creating A Wholesale FAQ Page
You might want to start a wholesale business to sell more product volume than a traditional retail store. However, if you don’t answer key questions for your online visitors, they likely won’t purchase anything from your business.
To solve this problem, you can create a wholesale Frequently Asked Questions (FAQ) page. This will list some common questions that first-time customers may have. Then, you’ll provide quick responses for each one:
A well-designed FAQ page can explain your wholesale policies and what new customers can expect during the ordering process. Rather than keeping users in the dark, you can answer any potential inquiries about shipping, pricing, and product quality.
Once visitors know this information, they’ll be more at ease. If you anticipate their questions, customers can order correctly and receive the right products. Plus, you won’t have to dedicate as much time to your customer service channels.
What Should You Put On Your Wholesale FAQ Page?
Once you decide to create a wholesale FAQ page, you might not know what questions to answer. To help you out, we’ve compiled some of the most important details you should provide new visitors with!
1. Wholesale customer login details
Many wholesale businesses decide to hide their prices. Once customers register for a wholesale account, they can view and purchase products in bulk. Since every business can do this differently, it’s important to provide login information for your new visitors.
For example, you can redirect users to your wholesale registration landing page. This will enable visitors to create accounts after visiting the FAQ page:
Using our Wholesale Lead Capture plugin, you’ll be able to create simple registration forms for new customers. Then, you can link to this form in your FAQ section. First-time visitors can see just how easy it is to become a customer in your store:
Ultimately, you’ll want everyone to understand how to sign up to see your prices and make new orders. This transparency can increase trust in your wholesale business. Additionally, your FAQ page will become a helpful resource if customers experience any problems with their accounts.
2. Ordering instructions
If you want to increase your sales, you’ll want to make your ordering process as simple as possible. When your online store has confusing navigation, potential customers may leave without buying anything.
Since you’ll want customers to use this feature, it’s important to talk about it on your FAQ page. To do this, consider adding a question like “How can I place an order?” In the answer, you can link to the ordering form:
This can give visitors everything they need to make a purchase. Instead of trying to find an order form on your website, it’ll be readily available on your FAQ page.
3. Shipping information
Before making a purchase, customers often want to know how much they’ll spend on shipping costs. In fact, poor shipping options often lead to a higher abandoned cart rate. This means that it’s crucial to be upfront about shipping and delivery details.
On an FAQ page, you can explain your typical delivery times. Customers might also want to know what type of shipping companies and packaging you use:
It’s also important to specify where you ship your products. If you don’t currently offer international shipping, be sure to answer this question for your visitors. This way, they won’t be disappointed by unexpected order cancellations.
4. Minimum order quantities
As a wholesaler, you’ll likely want customers to order products in bulk. To distinguish your store from a traditional retail website, you can add a minimum order quantity.
By setting a minimum order quantity, you’re telling visitors the smallest orders you’ll accept. This will ensure that customers know you’re a wholesale business. Plus, new visitors will understand how big their purchases need to be:
At the end of the day, you’ll need to clearly outline your business policies. By remaining transparent, you’ll attract the right wholesale customers. Plus, they’ll be fully informed about your ordering guidelines.
5. Product quality
Since there are many different wholesale businesses, you’ll have a lot of competition. To highlight your store’s benefits, you can consider answering questions about product quality.
If you sell clothing, your FAQ page can discuss fabric material. You can also include washing instructions and size guides:
This will tell customers what to expect in their orders. Adding product information can also improve your business’s reputation and brand awareness.
However, it’s almost inevitable for customers to return items. On your FAQ page, you should also provide your return policy for damaged or incorrect items:
When you have a clear return policy, customers can feel more secure in their purchases. Without this guarantee, visitors may not trust your product quality.
Conclusion: The Importance Of A Wholesale FAQ Page
A Frequently Asked Questions (FAQ) page can be the key to turning first-time visitors into loyal wholesale customers. Once you answer any potential concerns about shipping times, order quantities, and the like, customers will be more comfortable buying your products.
To review, here’s what you can include on a wholesale FAQ page:
- Wholesale customer login details
- Ordering instructions
- Shipping information
- Minimum order quantities
- Product quality
Do you have any questions about creating a wholesale FAQ page? Ask us in the comments section below!