One of the most challenging aspects of owning a business is figuring out how to attract new clients. If you’re struggling to expand your customer base for your e-commerce or wholesale business, the problem may be due to an ineffective website.
However, using a powerful platform such as WordPress can help turn your site into a Business to Business (B2B) sales machine. The key is knowing which tools will be the most helpful for streamlining operations and driving transactions. Fortunately, there are a few options at your disposal.
In this post, we’ll discuss the benefits of using WordPress for B2B sales. Then we’ll take a look at three popular options available to see how they stack up. Let’s get started!
Why Use WordPress for B2B Sales
WordPress is one of the most popular and widely used Content Management Systems (CMSs) in the world – and with good reason. It’s incredibly powerful, flexible, and easy to use, even for beginners. It also comes with a ton of customization options.
Perhaps most importantly, the platform is optimized for e-commerce. It provides an expansive library of free and premium plugins that you can use to enhance your site’s features and functionality, automate your operations and increase B2B sales.
For example, if you’re familiar with WordPress and run an e-commerce store, chances are that you’re also familiar with the WooCommerce plugin. In addition to making it easy to build an online storefront, WooCommerce and WordPress also support tools that you can leverage to streamline wholesale business operations.
From email marketing and Search Engine Optimization (SEO) to order management and shipping, there are a plethora of add-ons and extensions to choose from. WordPress B2B can help you simplify and scale your business and, ultimately, save you time, money, and effort. This frees you up to focus on other critical aspects of your company, such as marketing and logistics.
3 Plugin Options for Conducting WordPress B2B Sales
If you decide to use WordPress as your B2B platform, the next step is deciding which tools to use. Let’s take a look at three popular plugins and see how they compare.
1. WPForms
WPForms is a premium form builder plugin for WordPress. It features a friendly user interface and drag-and-drop builder that allow you to generate professional, dynamic website forms with ease.
You can use this tool for your WordPress B2B website in a variety of ways. More specifically, you can create a wide range of form types, including:
- Contact
- Surveys
- Newsletter sign ups
- Registrations
- Payments
One of the advantages of WPForms is that it offers an impressive collection of add-ons and integrations for email marketing, user registrations, and payment processing. If you use it to conduct B2B sales on your website, you’ll have the option of using PayPal or Stripe as your payment gateways.
With these integrations, you’ll be able to:
- Create order forms for products
- Collect pre-payments
- Sell digital downloads
- Collect donations directly from your site
- Choose from billing order and form templates
Since WPForms is a premium plugin, it requires a subscription. However, the PayPal and Stripe add-ons are included with a Plus plan or above. If you purchase the Elite plan, you can also use Authorize.Net.
2. Formidable Forms
Formidable Forms is another popular WordPress form builder plugin. It includes a drag-and-drop builder that lets you create stunning, complex forms for your WordPress B2B website – no coding knowledge or experience required.
As with WPForms, you can use Formidable Forms to build interactive and conditional forms. It also features a suite of over 30, one-click add-ons, including ones for collecting and processing payments from sales.
In addition to the payment add-ons, Formidable Forms features a visual styler and ton of templates for contact, payment, and WooCommerce forms, as well as calculators. The plugin also lets you collect payments via PayPal, Stripe, and Authorize.Net, depending on which plan you purchase.
3. Wholesale Suite
If you’re looking for an all-in-one solution for turning your WordPress site into a B2B powerhouse, you can’t go wrong with Wholesale Suite, our plugin bundle for WooCommerce. It includes three top-rated WooCommerce tools, all of which can help you with B2B sales.
This includes:
- Wholesale Prices for leveraging a variety of pricing and payment options, setting minimum purchase amounts, and more
- Order Form to add a one-page, responsive AJAX ordering form that’s designed to enhance the customer experience
- Lead Capture plugin to help minimize repetitive tasks and streamline the registration, login, sign up, and approval processes
Rather than have to purchase and install a handful of individual plugins for your website, you can get everything you need to manage WordPress B2B sales in one package. This can be especially effective if you’re running a wholesale business.
For example, you can use the Wholesale Prices for WooCommerce plugin to offer coupons and discounts to retailers or manufacturers buying in bulk. You can also choose which payment gateways customers are allowed to use, and take advantage of a wide range of third-party integrations.
There is a free version of Wholesale Suite plugin you can download and use. If you want the extended features, you can upgrade to the premium version. Check out the Wholesale Suite demo to learn more!
Conclusion
As a business owner, finding new and effective ways to grow your customer base can be difficult. This is especially when you’re first starting out and don’t know which platforms and tools to use.
However, as we discussed in this article, WordPress plugins such as WPForms, Formidable Forms and Wholesale Suite can help you generate more leads and increase B2B sales. From streamlining form creation and optimization to establishing fixed-rates and bulk discount pricing, these tools can help you take your WordPress B2B sales to the next level.
Do you have any questions about using WordPress as a B2B platform? Let us know in the comments section below!
