In the wholesaling industry, where you can find competition just around every corner, maintaining a professional blog has become increasingly important.
Blogging allows you to enjoy plenty of benefits. For example, it grants your wholesale business an online presence. This, in turn, offers you unique opportunities to connect with your customers, showcase your expertise, and drive business growth. It can even serve as an effective yet inexpensive marketing strategy.
However, to reap the rewards of a professional blog, you’ll need careful planning and execution. For this reason, today’s article aims to highlight the key considerations wholesale business owners must make before venturing into the world of blogging.
So let’s get right to it!
8 Key Factors To Consider When Running A Professional Blog For Your Wholesale Business
The value of managing a company blog in today’s e-commerce landscape can’t be overstated.
Recent data indicates that businesses that maintain a professional blog achieve notable marketing outcomes. These include a 55% increase in website visitors and a whopping 97% rise in inbound links.
Furthermore, companies that engage in blogging witness an average of 67% more monthly leads and experience a remarkable 126% boost in lead growth compared to those that don’t maintain a blog.
You can learn more about the benefits of operating a professional blog by reading our article “8 Best Reasons To Start A Wholesale Company Blog.”
However, it’s important to note that blogging for your wholesale business requires consistent effort, time, and resources. After all, you can’t simply pluck high-quality content out of the air; you’ll have to work hard to produce topics that will resonate with both existing and potential customers.
Therefore, it’s essential to carefully consider the feasibility and sustainability of maintaining a professional blog. With that in mind, here are 8 crucial points to keep in mind when incorporating blogging into your wholesale business:
1. Content strategy
Before diving into blogging, you must develop a content strategy. This involves determining the topics you want to cover, the target audience you want to reach, and the goals you want to achieve through your company blog.
For example, if you’re a pet food wholesaler, it makes sense to focus on topics related to pets and pet food. After all, this is the kind of content your customers will be interested in.
A well-defined content strategy will help you stay focused and ensure consistency in your messaging. In addition, it will attract the right audience to your professional blog.
2. Consistency
Regularly publishing new blog posts is key to building and maintaining an engaged readership. Therefore, determine a realistic publishing schedule that aligns with your available resources and capacity. After all, consistency helps establish your business blog as a reliable source of information. In addition, it keeps your audience coming back for more.
For example, if you commit to publishing an article twice weekly, do your best to stick to this schedule. The moment you stop publishing new articles for a prolonged period, you could end up raising doubts among your audience concerning your dedication to your business. They might even start wondering if they can genuinely regard you as an expert in your field.
3. Quality content
The quality of your professional blog content is paramount. Shoddy content can raise doubts about your expertise and even your entire business.
Thus, you should ensure that your blog posts are well-researched and well-written. Provide value to your readers by addressing their pain points, offering solutions, and sharing insights that demonstrate your expertise.
For instance, let’s say your enterprise revolves around the fashion industry. You could write blog content covering industry news, seasonal trends, and apparel storage options.
Remember: high-quality content attracts readers as well as encourages them to engage with your blog and share it with others. In other words, it can expose your business to more potential customers, which is great for business, of course!
4. Promotion and distribution
Creating great content is an essential aspect of operating a professional blog. But if you can’t promote and distribute your blog posts effectively, then no one will read them. As a result, your business will remain a nonentity – and we don’t want that!
For this reason, make sure to share your blog posts across your social media channels and include links to them in your email newsletters. In addition, we recommend collaborating with industry influencers or other relevant blogs for cross-promotion.
By maximizing the visibility of your blog posts, you can expand your reach and attract a larger audience.
5. Guest blogging and collaboration
Speaking of collaborations, consider opportunities for guest blogging on other reputable websites or working with industry influencers.
Writing guest posts allows you to reach new audiences and build backlinks to your professional blog, which can improve your website’s SEO. Furthermore, collaborating with influencers or other businesses in your industry can help expand your reach and enhance your credibility.
For example, if you sell art supplies, it would be a swell idea to work with a well-known artist. Maybe you could write a post on their blog and/or vice versa. Alternatively, you could interview them, then write an article revolving around your discussion. You could even include a video of your conversation in your post.
6. Analytics and optimization
If you don’t know how well your professional blog is doing, then you won’t know what changes to implement to make it serve you better.
Therefore, it’s important to use analytics tools to track your blog’s performance. Monitoring metrics such as website traffic, engagement, and conversion rates can grant you insights into what content resonates with your audience. In turn, this data can inform you about the types of content that generate the most interest.
As a result, you’ll have a better idea about the topics that you should focus on. This can help you make more informed decisions regarding future content creation, leading to blog strategy optimization.
7. Engaging with readers
Customer feedback can provide the social proof that your business needs to influence prospects to do business with you.
To establish social proof, encourage readers to leave comments, ask questions, and share their opinions on your blog posts. Additionally, can request customers to provide reviews for your products. Don’t forget to display good reviews on your website for others to see!
In addition, interacting with your audience this way fosters a sense of community. This can make your clients feel special and encourage loyalty to your brand. Moreover, this practice gives you excellent opportunities to gather crucial feedback, understand customer needs, and tailor your content to their interests.
8. Evolving with the industry
The wholesale industry is dynamic and constantly evolving. Thus, to continue doing well as a wholesaler, stay up to date with customer preferences, market changes, and the latest trends. Also, make sure your knowledge is reflected in your professional blog.
In other words, you should use your blog as a platform to discuss emerging topics and share industry insights. In addition to keeping your customers engaged, this practice can position your business as an authority that adapts to the changing landscape.
Conclusion
Operating a professional blog for your wholesale business is crucial if you want to succeed in today’s highly competitive e-commerce landscape. After all, the practice can provide you with various benefits, from increasing the number of people visiting your website to significantly boosting your lead growth.
However, it’s crucial to approach blogging strategically. For this reason, we recommend considering the following factors when managing a professional blog:
- Content strategy
- Consistency
- Quality content
- Promotion and distribution
- Guest blogging and collaboration
- Analytics and optimization
- Engaging with readers
- Evolving with the industry
Do you have any questions about managing a professional blog for your wholesale business? Let us know in the comments section below!
You are recommending building a content strategy. However, many, including you, are building a lot of great content. Would you not say that it is difficult to compete with your content and content from Shopify, etc? Or is this really worth it? Will it really generate any business?
Hey Jacob, I think it all comes down to believing in one concept: the pie always gets bigger :)
Also, yes you can get sales directly from content (we do ourselves), but even better is the opportunity to engage with your audience and build a relationship. This is why we do so much free content (like this) so we can open conversations with folks just like you.