Who would have thought that blogging, something that was only reserved for nerdy niches and LiveJournal users, would become a staple in most online entrepreneur’s marketing plan? We sure didn’t.
Almost every business on the web has now taken up some form of content marketing, and the most commonly used one is blogging.
If you don’t already have a blog, it may be for the following reasons:
- You don’t know what to blog about.
- Your time is already occupied with things other than write high-quality blog posts.
- You don’t know what you’re missing out on by NOT blogging.
The first two reasons are understandable. But if you’re stuck on the third and have never considered how blogging can help with your online marketing efforts, then you’re making a crucial mistake!
Not every business or product is the same, but if you think real hard, you’ll eventually come up with ideas on how blogging can tremendously boost sales or client-reach.
Your Blogging Journey
By now, we’ve probably convinced you to blog, right? Hopefully we have. The next step you need to take is to consider your target customer (or target persona in marketing jargon). Remember that they are responsible for keeping your business afloat.
Your blog posts should ALWAYS be tailored with the target audience in mind, or else you’ll end up putting out high-quality and informative posts that serve no purpose and attract minimal attention (and traffic!).
Customer Mindset: Thinking Like a Customer
When dealing with employees, team members, partners, and other businesses, it’s important to think and act like a CEO. You want to oversee the productivity and efficacy of operations and make big decisions for both short and long-term plans.
Also, because you care about your business, you want to increase sales, attract more traffic to your website, and build a loyal customer base.
This kind of mindset is fantastic for building up the company, but detrimental for blogging.
Because, as Walmart Founder Sam Walton once said…
“There is only one boss – the customer. And he can fire everybody in the company from the chairman down, simply by spending his money somewhere else.”
If you lose sight of the customer, even in blogging, you may end up as another washed-up wholesale business instead of an e-Commerce superstar.
If it seems difficult for you to place yourself in your customers’ shoes, try talking to your friends and family members and ask for input on how they feel about your products and services. This is just one way to get valuable information.
Another way is to ask your customers directly.
Utilizing Customer Data for Blog Posts
Companies have never had so much access to customer data than today. With the various tools and services now at our fingertips, we can easily paint a picture of our target persona and learn their purchasing behaviors, as well as understand their demographics.
Depending on the product you’re selling, you’ll need to decide on which pieces of information about your customers are relevant. As an example, if you sell snowboards and ski equipment, important information include a person’s skill level, snowboarding and skiing frequency, preferred terrain/venues, and preferred brands.
You can then use this information to create a content plan for your blog that covers topics relevant to your customers.
Below are examples of titles that are sure to grab their attention:
- The Beginner’s Guide to Choosing the Right Snowboard
- The 10 Best Ski Resorts in North America
- Hitting the Ski Slopes Without Breaking the Budget
Why the Customer-Centric Approach To Blogging Works
The truth of the matter is that each and every customer is concerned with only one person – themselves.
That may sound harsh but that’s the reality of marketing. They make purchasing decisions depending on their needs and wants and not those of other consumers. No, the job of thinking about other people falls to you, the wholesale entrepreneur.
So, knowing that consumers prioritize themselves, it would make sense that they are also naturally attracted to businesses that make them feel special and important.
Your Homepage and About Us page can be areas where you can brag about how customer-centric you are, but there’s no beating a great blog when it comes to showing off your brand’s mission statement.
Make Your Move!
Yes, the world of blogging is indeed a warzone. But does that mean that you should allow yourself to get left behind? NO.
If you don’t have a blog yet, set one up and apply the customer mindset when planning your posts. If you already have a blog, then it may be time for you to change up the tone of your writing and stop with the hard-sell marketing scheme, because they CAN see through all that.
Be genuinely interested in being of value to your readership and they’ll thank you for it by doubling or tripling your profits!