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5 Ways To Attract Wholesale Leads Using SEO Strategies

5 Ways To Attract Wholesale Leads Using SEO Strategies

If you run an online business and want to increase your customer base by attracting more wholesale leads, search engine optimization (SEO) is essential.

By optimizing your website and online presence for relevant keywords and phrases, you can improve your search engine rankings and increase your visibility to potential customers. Essentially, having a solid SEO strategy means that you’ll receive more leads as your search engine rankings improve.

In this article, we’ll dive into the best practices for implementing SEO to attract wholesale leads, and how to effectively leverage SEO to drive more sales and grow your business. We’ll also provide you with some helpful examples to guide you along the way. Let’s dive in!

What Is SEO And Why Does It Help Attract Wholesale Leads?

Simply put, SEO is the practice of optimizing your website and online presence in order to rank higher in search engine results pages. So, when someone looks for something related to your business, you will appear higher in the search results.

I know… it could appear a bit overwhelming and technical at first. But it does matter BIG TIME to your wholesale business…

According to BrightEdge, 68% of web surfing starts with a search engine. This simply means that SEO generates 1,000% or more traffic than organic social media. Similarly, optimized or top-ranking pages get up to 49% more search traffic.

These numbers are absolutely fascinating for someone looking to attract more wholesale leads.

SEO Strategy
SEO Strategy (click to zoom)

A solid SEO strategy can help you attract more potential clients who are looking for the products or services you provide. When your website ranks higher in search results, it enhances the likelihood of a potential customer seeing your site and considering your products.

Not only that but ranking higher in search results also promotes confidence and reliability among potential wholesale leads. It shows them that your business’s existence is legitimate and trustworthy, which is especially significant in the wholesale industry, where trust is critical to securing business.

So now you know WHY you need it, how do we exactly optimize? Let’s get into it!

How To Attract Wholesale Leads With Proven SEO Strategies

SEO is a powerful tool at your disposal that can help increase your visibility and traffic by miles. However, it’s not just about identifying and adding keywords or ranking #1 in search engines.

Ultimately, to reap the benefits of SEO, you need to leverage multiple touchpoints such as backlinks, website structure, content quality, and the like. So, let’s talk about that:

1. Conduct keyword research

The first and most important step in SEO is conducting research on the top phrases, words, or questions your target audience is looking into. This is called keyword research.

Keyword research is like playing detective to uncover the terms and phrases your potential customers are searching for online. Imagine creating content that no one’s really interested in. Ain’t that a bummer?

By understanding your target’s search behavior, you can create more relevant content that addresses their interests, concerns, and needs. For example, say you’re a wholesale supplier of pet supplies. When you research keywords, you found that pet owners are interested in the following:

  • “affordable dog toys”
  • “organic cat food”
  • “pet-friendly cleaning products”

From here, you can incorporate these keywords into your website’s content, blog articles, and social media posts. You will inevitably draw potential consumers who are looking for these particular products and services if you do so.

2. Organize your website’s structure

Your website is like your digital storefront, and just like a physical store, it needs to be well-organized and easy to navigate. The structure of your website can impact how search engines crawl and index your pages, which can have a direct impact on your search engine rankings.

By having a clear structure, easy-to-use navigation, and a mobile-friendly design, you can create a seamless user experience that search engines love.

Example: Overflow's Clean Website Design Structure
Example: Overflow’s Clean Website Design Structure (click to zoom)

Think of it this way: as a customer, would you want to purchase again from a store where you spent countless hours searching for the right product? More likely, you never pushed through with the checkout as you got frustrated in the process.

The same applies to website builds.

If a potential wholesale lead arrives at your website and finds the information they require fast, they are more likely to engage with the business and possibly become a customer. A well-structured website also helps search engines grasp the context of your content, which can increase your rankings even more.

Additionally, you should also consider including a simplified registration form to make sure that you collect those leads. We don’t want to miss out on any potential customers, do we? To easily get started with this, check out Wholesale Lead Capture.

Capture Wholesale Leads On Autopilot With Wholesale Lead Capture
Capture Wholesale Leads On Autopilot With Wholesale Lead Capture

This premium plugin automates the process of recruiting and registering wholesale customers. It not only helps you in creating a seamless registration page, but it also helps you:

  • Send out automated email sequences to leads
  • Have a complete user approvals system
  • Create thank-you pages for new customers or sign-ups
  • And many more!

3. Produce high-quality content

Ever heard of the phrase, content is king? This is absolutely true when it comes to SEO.

Creating content is similar to talking with prospective customers. You want to present them with important information that answers their wants and interests, just like you would in a conversation.

Similarly, since search engines rely on content to determine the relevancy and quality of your website, it’s highly critical that you publish not only high-quality but also RELEVANT content to rank higher and attract more leads that may be interested in your offer.

Wholesale Suite Blog Page
Wholesale Suite Blog Page

But here’s the thing: when creating content, remember that it’s not just about attracting leads. It’s also about building authority in your chosen industry or niche.

Say, for example, you run a wholesale business for eco-friendly sanitizers. You would want to create a blog that specifically targets consumers interested in eco-friendly hygienic products.

This is because doing so not only provides important information to prospective buyers but also positions the company as an industry authority.

4. Add backlinks

There’s not a successful SEO without keen attention to backlink usage. According to recent SEO studies, if you want to rank on Google, you should strive for having 300 links, which is the average number of links for most websites. But first, what are backlinks precisely?

Backlinks act as recommendations to search engines, letting them know that your information is worthwhile and relevant. In other words, search engines consider links to your material to be a vote of confidence in your website.

You should concentrate on getting links from reliable sources in your field if you want to get high-quality backlinks. For instance, you can try grabbing links from the websites that members of your target audience frequent. This not only helps in SEO but also has the potential to increase website visitors.

SemRush's Backlink Guide
SemRush’s Backlink Guide (click to zoom)

Similarly, you may want to avoid spammy links from low-quality or unprofessional-looking websites, as this can affect and harm your SEO authority.

Instead, concentrate on providing content that is worth linking to and building partnerships with other websites in your industry. By doing this, you can establish a solid network of backlinks that are of the highest caliber, which will raise the position of your website in search engine results.

5. Try Local SEO

It’s crucial to use some tried-and-true techniques to improve your website for local SEO to draw in wholesale leads in your local area. Consider it as posting a virtual “open for business” sign that informs prospective customers that your company is available to help them.

For example, you can start by creating a local listing on business directories like Google My Business, Yelp, and Bing Places. It’s like adding your company to a digital phone book, which makes it easier for potential leads to spot you when they try to look for products or services in your area.

Bing Places For Business
Bing Places For Business (click to zoom)

While you’re at it, you may also want to optimize your Google My Business profile. This is because this page will be the first point of contact for your wholesale buyers.

Make sure that all of the information on your profile is accurate and up to date. Remember that you want to make it as simple as possible for people to contact you or inquire about your services.

Google My Business Profile Manager
Google My Business Profile Manager (click to zoom)

Lastly, you may already know this, but getting more customer reviews up in your profile can be a huge advantage to raking you up the rankings. Positive feedback can help establish your relevance in the market, increasing the likelihood that potential leads will choose your company over competitors.

So, make sure they’re up and running on your profiles!


SEO can help your company stand out in a backed-up marketplace by reaching out to potential customers who are on the lookout for products or services similar to yours. But, let’s face it, SEO can be challenging, especially if you’re a wholesale business owner who’s just starting out.

It can be tough to know where to begin, what strategies to use, and how to make the most of your efforts. Fortunately, in this article, we summarized 5 proven SEO strategies that can help you attract more wholesale leads:

  1. Conduct keyword research
  2. Organize your website’s structure
  3. Produce high-quality content
  4. Add backlinks
  5. Try Local SEO

Do you have any questions about using SEO to attract more wholesale leads? Let us know!

author avatar
Belle Berber Writer, Content Manager

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