It’s important to remember that when you create a wholesale website, you’re merely taking the first step on your journey as an e-commerce business owner. The true challenge lies in maintaining and growing your online presence over time.
Once you’ve got the ball rolling, witnessing high traffic as customers flock to your store can feel like a triumph. However, if you’ve recently noticed a disheartening decline in customer numbers or, worse yet, a complete halt in new acquisitions, it’s crucial to identify and rectify any mistakes that may be pushing potential patrons away.
Whether it’s a combination of common errors or potentially overlooked blunders unique to your situation, immediate action is necessary to salvage your customer base before it vanishes. For this reason, today’s article will delve into the website strategies you can employ to ensure that your store remains attractive to customers. This way, you can keep enjoying the high conversion rates your business needs to go places.
So let’s jump right into it!
5 Strategies To Keep In Mind When You Create A Wholesale Website
True, creating a website is but one of the crucial factors that can ensure the success of your wholesale store. However, getting your online platform right can have a profound, far-reaching impact on all other aspects of your business.
Therefore, to create a wholesale website that consistently attracts loyal customers and enhances your revenue, take note of the following strategies:
1. Take advantage of product reviews
Nowadays, customers seek more than a mere sales pitch to make purchasing decisions. They require tangible proof that the product they’re considering actually delivers.
This confirmation typically comes in the form of product reviews. Therefore, encourage your customers to share their thoughts and review the products they’ve purchased from you. Then, display these reviews prominently on your website for other customers to see.
Positive reviews act as a powerful tool to attract new customers and foster loyalty among existing ones. In addition, actively promoting customer reviews establishes transparency and builds trust with potential buyers.
On the other hand, neglecting to request reviews or failing to showcase them can harm your business. When customers can’t find reviews for a specific product, the likelihood of them making a purchase drops significantly.
2. Leverage product descriptions
When some businesses create a wholesale website, they make the baffling mistake of showcasing stunning product images without providing any product descriptions.
This omission leaves customers without essential information to make informed buying decisions. Furthermore, the absence of product descriptions reflects incompetence and inefficiency, giving the impression that your business falls short. As you can imagine, this can drive customers away.
On the other hand, comprehensive product descriptions provide customers with the necessary information to understand and evaluate products. And we don’t mean simply attaching a price tag to the product – we also mean discussing said product’s features and highlighting its benefits in significant detail.
Excellent product descriptions assist customers in their decision-making process, which enhances their shopping experience. In addition, it conveys professionalism and builds trust and credibility, assuring them that your business is legit.
3. Ensure your website is responsive
In today’s digital landscape, having a responsive website is an absolute must. When you create a wholesale website with responsiveness in mind, it seamlessly adapts to various devices and browsers, ensuring a smooth user experience. This, in turn, allows customers to feel comfortable navigating and accessing your content.
If your website is limited to desktops, you risk losing valuable customers. Recent statistics reveal that 92.3% of internet users rely on their mobile phones for internet browsing. Meanwhile, 50.9% of online shoppers around the world use mobile phones to do their online shopping at least once per week. In other words, if your target audience falls within this demographic and your site can only be accessed via desktop, you’re significantly limiting your business’s potential.
It’s also important that your website is accessible on a wide range of handheld devices that dominate the market today, such as iPhone and Android. In addition, it should be compatible with various browsers, including popular options like Chrome, Safari, and Firefox.
4. Focus on relevant information
When you create a wholesale website intending to attract loyal customers and boost revenue, you should strike the right balance when it comes to providing information. Surprisingly, some businesses tend to go overboard with irrelevant details. Instead of highlighting the benefits of purchasing their products, they present lengthy lists such as “50 Reasons You Should Buy From Me, And Not Them.”
Customers dislike conceited businesses, regardless of their quality. Similarly, bombarding your homepage with articles and images unrelated to your store showcases a lack of consideration for your customers’ preferences.
Even if the information you present is relevant, always remember that inundating your site with excessive content is never a wise approach. After all, too much of anything is bad, and customers seek solace in a quieter, more focused website that truly caters to their needs.
To create a wholesale website that truly resonates with your customers, prioritize simplicity and clarity. Streamline your content to highlight the core value propositions that set your business apart. Instead of overwhelming customers with a laundry list of self-praise, focus on providing concise, targeted information that addresses their pain points and demonstrates how your products or services can meet their needs effectively.
5. Provide excellent customer service
If your goal is to create a wholesale website that propels your business into the stratosphere, Make sure everything revolves around one crucial factor: the customer.
Without stellar customer service, your site will struggle to gain traction. Therefore, provide clear and accessible communication channels for customer care. Offer customers a dedicated form that they can use to share their feedback, comments, and reviews. Embrace the power of discounts and special offers to reward your customers and incentivize repeat purchases. Above all, address and resolve any complaints promptly and professionally, demonstrating your commitment to customer satisfaction.
The failure to provide excellent customers will convince your customers to abandon your site and flock to your competitors.
Keep in mind that competition is fierce; your customers have a multitude of options at their fingertips. Underperforming websites are swiftly overshadowed by more appealing and customer-centric alternatives. So if your site fails to meet customers’ expectations, reevaluate your goals and prioritize the needs of your customers.
4 Ways To Spruce Up Your Homepage For Better Conversions
Another extremely effective way to attract customers and enjoy huge profits is to create a wholesale website with an amazing homepage.
Your website’s homepage serves as your virtual storefront, and it’s essential to recognize that it’s subject to even greater scrutiny than a traditional brick-and-mortar establishment. Just like physical stores, which understand the importance of a fresh and captivating storefront, you, as an online business owner, should prioritize regular updates and enhancements to your homepage.
To keep your website engaging and appealing, it’s crucial to infuse it with fresh content, innovative features, visually pleasing designs, effortless navigation, and responsive functionality across all devices. By constantly refreshing and refining your homepage, you increase the likelihood of better conversions, increased revenue, and a broader, more diverse audience.
So, how, exactly, do you spruce up your homepage? Check out the following tips!
1. Use sub-navigation menus and internal links
A sub-navigation menu, also known as a dropdown menu or a submenu, is a secondary menu that appears within a main navigation menu. It provides additional navigation options that are organized hierarchically under a main menu item.
Why should you create a wholesale website with sub-navigation menus? Because they provide website visitors with additional information without cluttering up your homepage.
For example, let’s say you’re in the business of selling books. On your website’s main navigation menu, you have categories like Young Adult, Children’s Literature, and Adult Fiction. If a user clicks on the Young Adult category, a sub-navigation menu will appear, offering genres such as Romance, Historical, Paranormal, and more.
Alternatively, consider a website focused on weddings. The main menu item could be Wedding Venues. When hovering over this menu item, a sub-navigation menu will be displayed, featuring options like Beaches, Castles, Chapels, and others.
As for internal links, these are clickable elements, such as images or embedded hyperlinks, that allow visitors to navigate between different pages within your website. Incorporating these links into your homepage enhances the overall site navigation. This, in turn, ensures a seamless browsing experience for users while maintaining a clean and professional design.
2. Use clear and easy navigation
Ensuring clear and user-friendly navigation on your website is crucial to prevent customer frustration and potential loss of business. It’s essential that visitors easily understand how to navigate your site and access the products you offer.
One effective approach is to utilize clickable images, which provide intuitive visual cues. For instance, if your store sells clothes, you can feature a clickable image of a dress and shoes, indicating that clicking on it leads to the Women’s Fashion section. Similarly, an image of sunglasses and swimsuits can signify that clicking on it will take visitors to the Beach Apparel category.
Even without relying heavily on text, your site’s navigation should be streamlined and straightforward, allowing users to grasp its functionality effortlessly. By employing clear visual cues and minimizing unnecessary words, you create a wholesale website with a simple and intuitive navigation system that enhances the overall user experience.
3. Ensure your homepage has relevant content
The significance of content cannot be overstated. Your content should be relevant to your business, website, and specific niche. Moreover, it should provide valuable information to your visitors and encourage further exploration of your site.
Are you concerned about crafting product descriptions? Do you want your content to showcase testimonials and product reviews? Or do you hope to provide content that offers general business updates? Whatever the type of content, it must be well-written, informative, engaging, and straightforward. Take note: if you lack confidence in your content-writing abilities, it’s advisable to enlist the services of a professional content writer.
Avoid overwhelming your homepage with an excessive amount of content. Refrain from using one-liners that provide insufficient information, as well. Likewise, avoid turning your homepage into an extensive sales pitch focused solely on convincing visitors to buy from you. Additionally, avoid publishing derogatory reviews about your competitors. Instead, focus on producing content that addresses your target audience’s needs and interests.
4. Place offers, sales, and discounts on your homepage
As the initial page that visitors see upon arriving at your site, your homepage holds the power to captivate their attention and determine whether they continue exploring or exit. Therefore, special promotions (such as sales, limited-time offers, or significant discounts during seasonal events) should be prominently featured on your homepage.
Imagine a first-time customer landing on your site and discovering substantial discounts on all seven Harry Potter books. If they’re ardent Potter fans, would they readily leave your site to search for alternatives? Certainly not! They would likely stay and eagerly explore your other promotions. At that moment, you’ve gained a new customer.
Therefore, ensure that your homepage displays all pertinent information about your company’s activities, particularly those likely to interest customers. This strategy can attract new customers. Furthermore, it can grant existing customers the opportunity to seize limited-time offers before anyone else.
To enhance your conversions and revenue, leverage these suggestions to revitalize your homepage. However, the effectiveness of an improved homepage relies on one key factor: keeping your customers at the forefront of your design decisions.
Creating a homepage based on your own assumptions about what your customers want is distinct from crafting it based on a deep understanding of their preferences. Therefore, study your target audience and analyze their browsing and purchasing behaviors. In addition, engage with them through inquiries and attentive listening so that you can discern their specific needs. Above all, strive to fulfill those needs to the best of your ability.
To create a wholesale website that attracts customers and generates significant profit, you have to employ various strategies.
To recap, you can:
- Take advantage of product reviews
- Leverage product descriptions
- Ensure your website is responsive
- Focus on relevant information
- Provide excellent customer service
In addition, you can improve your homepage by:
- Using sub-navigation menus and internal links
- Using clear and easy navigation
- Ensuring your homepage has relevant content
- Placing offers, sales, and discounts on your homepage
Do you have any questions about how to create a wholesale website that can take your business to new heights? If so, leave us a comment below; we’d be happy to hear from you!